Feb 04, 2024 4:49 PM
Replying to Maria Hrabikova
...
Todd,
I would like to bring to your attention Prosci's 10-Item Checklist for Change Management Communication, a comprehensive guide designed to help create and evaluate effective communication plans. You can download it here:
https://empower.prosci.com/communications-...44-a7788bb83838Per Prosci's Communications Checklist, which draws from more than two decades of benchmarking research, preferred senders should repeat key messages five to seven times. When communicating a change, it is essential to repeat critical messages multiple times. People tend to immediately think about how the change will affect them and may miss important details. We should share these messages more often than we may initially think.
Furthermore, Prosci recommends that the first communication about a change should always focus on the following:
1. why the change is happening,
2. why is it happening now, and
3. the risk of not changing.
It is crucial for the change team to ensure that the communications strategy consistently reinforces "the why behind the change" during the entire project lifecycle. This is especially important for change initiatives with a long period between the initial communication and implementation.
At the same time, Prosci's research has found that face-to-face communication is the most effective mode of communication for change initiatives. While meeting someone live in person or virtually may take more time, the effort delivers far more value than an email message.