Project Management

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How is the role of the project manager evolving in today's business landscape?

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Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
What are the key skills and competencies that project managers need to have in order to be successful in the digital age?
How are project managers adapting to the increasing use of agile methodologies and lean project management practices?
What are the challenges and opportunities of managing projects in a globalized and interconnected world?
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Fabian -

A higher level of tech literacy may be of value - whether that is crafting Gen AI prompts or writing Excel macros to produce a particular data analysis or report for a stakeholder. Other than that, the ability to develop high performing teams was, is and will be critical.

There is also the need for a PM to be able to effectively employ a variety of tools, techniques, processes, life cycles and other approaches to fit the context of their project and the culture of the performing organization.

And, the big challenges will continue to be scarcity of talent, resources and the ever increasing levels of complexity, volatility and uncertainty.

Kiron
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2 replies by Fabian Crosa
Apr 18, 2024 9:43 PM
Fabian Crosa
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Enhancing Project Management with AI and Soft Skills
I wholeheartedly agree with the notion of empowering project managers with AI capabilities. However, I believe that this should be complemented by a strong emphasis on developing essential soft skills, particularly empathy and effective communication.
Feb 20, 2025 8:53 AM
Fabian Crosa
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Totally agree, Kiron. Technology is a powerful tool, but the real differentiator will always be the human factor.
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Rami Kaibni
Community Champion
Senior Projects Manager | Field & Marten Associates New Westminster, British Columbia, Canada
Fabian, no changes in the core softs skills but in terms of technical skills, one definitely need to become more tech savvy and have a certain level of knowledge and expertise in AI because by the looks of it, this is where the future is headed.
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2 replies by Fabian Crosa
Apr 18, 2024 9:46 PM
Fabian Crosa
...
Enhancing Project Management with AI and Soft Skills

I wholeheartedly agree with the notion of empowering project managers with AI capabilities. However, I believe that this should be complemented by a strong emphasis on developing essential soft skills, particularly empathy and effective communication.

Feb 20, 2025 8:54 AM
Fabian Crosa
...
Rami ,
Technology evolves, but the real value remains in how we use it to leverage our human skills. AI is a powerful tool, but it still needs leaders with vision, empathy and judgment to make a difference.
avatar
Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
Apr 18, 2024 4:33 PM
Replying to Kiron Bondale
...
Fabian -

A higher level of tech literacy may be of value - whether that is crafting Gen AI prompts or writing Excel macros to produce a particular data analysis or report for a stakeholder. Other than that, the ability to develop high performing teams was, is and will be critical.

There is also the need for a PM to be able to effectively employ a variety of tools, techniques, processes, life cycles and other approaches to fit the context of their project and the culture of the performing organization.

And, the big challenges will continue to be scarcity of talent, resources and the ever increasing levels of complexity, volatility and uncertainty.

Kiron
Enhancing Project Management with AI and Soft Skills
I wholeheartedly agree with the notion of empowering project managers with AI capabilities. However, I believe that this should be complemented by a strong emphasis on developing essential soft skills, particularly empathy and effective communication.
avatar
Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
Apr 18, 2024 5:26 PM
Replying to Rami Kaibni
...
Fabian, no changes in the core softs skills but in terms of technical skills, one definitely need to become more tech savvy and have a certain level of knowledge and expertise in AI because by the looks of it, this is where the future is headed.
Enhancing Project Management with AI and Soft Skills

I wholeheartedly agree with the notion of empowering project managers with AI capabilities. However, I believe that this should be complemented by a strong emphasis on developing essential soft skills, particularly empathy and effective communication.

avatar
Sergio Luis Conte Helping to create solutions for everyone| Worldwide based Organizations Buenos Aires, Argentina
Fabian, my friend, good to read you. I think your answer could be inside the two new free of cost courses delivered by the PMI related to Ai. In my opinion, while the key concept to use Ai is "human in the loop" the role is close to disappear except for the facilitation and problem solving skills and tasks when organizations use generative AI. At least in the way we know it and it is defined into the PMI. My perception is the PMI is working on that.
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1 reply by Fabian Crosa
Feb 20, 2025 8:57 AM
Fabian Crosa
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Totally agree, Sergio. AI is redefining roles, but the human factor is still irreplaceable in decision making, creativity and complex problem solving. The key is not to resist change, but to learn how to integrate it strategically.
avatar
Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
Apr 18, 2024 4:33 PM
Replying to Kiron Bondale
...
Fabian -

A higher level of tech literacy may be of value - whether that is crafting Gen AI prompts or writing Excel macros to produce a particular data analysis or report for a stakeholder. Other than that, the ability to develop high performing teams was, is and will be critical.

There is also the need for a PM to be able to effectively employ a variety of tools, techniques, processes, life cycles and other approaches to fit the context of their project and the culture of the performing organization.

And, the big challenges will continue to be scarcity of talent, resources and the ever increasing levels of complexity, volatility and uncertainty.

Kiron
Totally agree, Kiron. Technology is a powerful tool, but the real differentiator will always be the human factor.
avatar
Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
Apr 18, 2024 5:26 PM
Replying to Rami Kaibni
...
Fabian, no changes in the core softs skills but in terms of technical skills, one definitely need to become more tech savvy and have a certain level of knowledge and expertise in AI because by the looks of it, this is where the future is headed.
Rami ,
Technology evolves, but the real value remains in how we use it to leverage our human skills. AI is a powerful tool, but it still needs leaders with vision, empathy and judgment to make a difference.
avatar
Fabian Crosa
Community Champion
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America Hub| Catholic University of Uruguay Montevideo, Montevideo, Uruguay
Apr 19, 2024 5:49 AM
Replying to Sergio Luis Conte
...
Fabian, my friend, good to read you. I think your answer could be inside the two new free of cost courses delivered by the PMI related to Ai. In my opinion, while the key concept to use Ai is "human in the loop" the role is close to disappear except for the facilitation and problem solving skills and tasks when organizations use generative AI. At least in the way we know it and it is defined into the PMI. My perception is the PMI is working on that.
Totally agree, Sergio. AI is redefining roles, but the human factor is still irreplaceable in decision making, creativity and complex problem solving. The key is not to resist change, but to learn how to integrate it strategically.
Technology skills are very valuable but the implementation pace and necessity would depend considerably on the area of project management being considered. It's not the same for Construction project managers, Enterprise project managers or IT project managers, IT project managers would definitely be ahead in terms of technology since they deal with this on daily basis. If the industry is more conservative the technical skills are less required although good knowledge of the already used is important. Interpersonal skills will always be important in any field regardless of the amount of technology involved.
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Monica Viana Silva Goncalves South Carolina, United States
After a decade in the trenches of project management, I’ve watched our field transform dramatically. In 2025, the rules of the game have fundamentally changed. Let me share what I’m seeing on the ground.

The Modern PM’s Essential Toolkit

Emotional Intelligence: The Real Superpower
As teams become more distributed and diverse, emotional intelligence has become non-negotiable.

“When I interview PMs now,” a tech recruiter told me recently, “I don’t ask about methodologies. I ask how they’ve supported struggling team members. That tells me more about their leadership potential than any certification.”

The best project leaders create psychologically safe environments, adapt communication styles across cultures, build genuine trust virtually, and spot burnout before it happens. These aren’t soft skills – they’re essential for getting things done in complex environments.

Sustainability as Core Business
The most profound shift I’ve witnessed is sustainability moving from checkbox to cornerstone. It’s not about compliance anymore – it’s about creating value.

Today’s effective PMs integrate environmental and social considerations into project objectives, measure sustainability metrics alongside traditional KPIs, and design with circular economy principles from day one.

As the Green Project Management organization recently noted, we’re moving “from sustainability to regeneration” – not just reducing harm but actively improving conditions through our work. It’s a higher standard that forward-thinking organizations are already embracing.

Reinventing Agile and Lean
After years of framework complexity, many teams are returning to fundamentals. They’re focusing on customer value over ceremonies, integrating agile naturally into daily work, and measuring success by outcomes rather than process adherence.

As product management expert Jeff Gothelf puts it: “Instead of Agile, push for agility.”

Lean’s Digital Revival
Meanwhile, lean thinking has found new relevance in digital environments. Teams are transforming delivery by focusing on flow efficiency, smaller releases tied to business outcomes, and value stream mapping to eliminate digital waste.

Pragmatic Methodology Blending
The most effective teams aren’t dogmatic – they’re pragmatic, taking what works from different approaches based on context. They blend Six Sigma’s data-driven rigor, Agile’s flexibility, and Lean’s waste elimination.

A PM at a renewable energy company shared: “We’ve incorporated carbon impact assessments into our sprint planning. Each feature is evaluated not just for business value but for environmental footprint, leading to more innovative, efficient solutions.”

Navigating Global Complexity

Cross-cultural collaboration requires understanding different approaches to communication and decision-making. I once watched a project derail because American and Japanese teams misinterpreted each other’s working styles.

Technology integration across regions with different infrastructure, security requirements, and access levels demands careful planning.

Regulatory navigation across different legal frameworks, labor laws, and environmental regulations can delay projects for months if not properly addressed. Despite these challenges, global project management offers extraordinary opportunities:

Borderless talent means building teams based on expertise rather than location, implementing follow-the-sun models, and optimizing resources across operations.

Diverse perspectives drive innovation through creative problem-solving and cross-pollination of ideas across cultural boundaries.

Green goes global as organizations align projects with UN Sustainable Development Goals and transform supply chains through ethical sourcing, carbon tracking, and circular economy principles.

A procurement director I worked with recently noted: “Five years ago, sustainability was a paragraph in our RFPs. Now it’s a core evaluation criterion with specific metrics.

Thriving in Tomorrow’s Landscape
Based on what works across industries, here are my top strategies for success:

1. Make learning your edge – develop both technical and interpersonal skills, stay current with emerging technologies, and seek diverse perspectives.
2. Embrace methodological flexibility – adapt approaches to project needs, focus on outcomes over rigid processes, and continuously refine based on results.
3. Lead with purpose – integrate environmental and social considerations into all phases, measure what truly matters, and connect project objectives to broader goals.
4. Build cultural intelligence – understand different perspectives, adapt leadership styles to diverse contexts, and create inclusive communication protocols.
5. Use technology thoughtfully – select tools that enable your team’s work, ensure accessibility across contexts.

The project management landscape of 2025 demands more from us than ever before. Technical expertise alone isn’t enough. Even delivering on time and within budget isn’t enough.

Today’s most effective project managers navigate digital transformation, methodological evolution, and global complexity while championing sustainability. They create value not just for organizations and stakeholders, but for society and the planet.

And that makes our work more meaningful than ever before.
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