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Value of CRM

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Paul Hoekstra ITSM Transformation Program Manager| Oracle San Jose, Ca, United States
More and more business managers are asking the IT department to justify the money spend. This question is transfered to the consultants helping the companies determining the strategy, requirements, tools, etc. I am trying to come up with a list of the value drivers for CRM.

So if anyone has any input, please let me know.
Thanks in advance,
Paul
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