Project Management

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Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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Sarah Philbrick
PMI Team Member
Director, Learning Design & Development| PMI Asheville, NC, United States

Hi PMI Community! I’m Sarah Philbrick, and I work as a Product Manager at PMI with a focus on our learning offerings. As we go on this skill-building journey together, I’m excited to engage in meaningful conversations, explore trending topics, and learn from each other.

Reflecting on one such topic, GenAI and prompt engineering, I am interested to hear your perspective on commoditization vs. differentiation.

Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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ISABEL PAULO Luanda, LUA, Angola
As the world and technology are evolving, we as humans have to evolve as well...so in this matter, the punctuation will be higher for those PMs who learn to work with AI because they will definitely stand while part of prompt engineering will commoditize some project management skills.
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Jeanne Hubbard Poquoson, Va, United States
I think AI can make us all better project and transformation managers - but not replace us. You have to know what questions to ask and that takes a PM who has been around the block a couple of times, and also the intention to "crack the tough nut". People who are satisfied with block moving and reporting other people's work are not cut out to be trusted with the big projects. I use LLM to ensure I haven't forgotten anything, or to "check my logic" by asking it to give me counterarguments to promote my thinking on the strategies we use to see change happen. While Project Management in a PMO environment is intended to provide a brain trust and deeper bench to support projects across an enterprise are any of the other project managers really in your shoes? Do they really have time to provide more than just an opinion? Is it their job to provide more than just an opinion? AI strengthens me as a PM.
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Pascal Pontinha Innovation Project Engineer, Industrial Sector Energy Efficiency/Decarbonization| Hydro-Québec Distribution Montreal, Quebec, Canada
May 24, 2024 5:41 AM
Replying to Sergio Luis Conte
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With the new generation of generative AI portfolio/program/project manager and business analyst role "are dead" at least in the way they were originally defined. I think a good source to understand that are the two courses on generative AI delivered for free by the PMI, mainly if you see the 3 layer model.

Thank you, Sarah, for initiating this important discussion—and Sergio, I appreciate your bold perspective. The idea that generative AI has rendered traditional PM and BA roles “dead” is certainly provocative, and I agree that the PMI’s free courses on GenAI and the three-layer model offer valuable insights into how our profession is evolving.



That said, I’d like to offer a slightly different take—not on the end of project management, but on its transformation.



1. AI Needs Oversight: Generative AI is powerful, but it’s not infallible. Without the supervision of an experienced PM, AI outputs can be flawed or even harmful. The principle of “garbage in, garbage out” still applies. Human judgment remains essential.



2. Data Quality is Critical: The effectiveness of prompt engineering depends heavily on the quality of the data it draws from. Only a seasoned PM or BA can reliably detect hallucinations or inconsistencies in AI-generated content.



3. Prompt Engineering is a Skill—Not a Shortcut: Crafting effective prompts is an iterative, creative process. Experienced PMs are more likely to generate prompts that yield meaningful, context-aware results.



4. Structuring Data for AI: One of the most valuable emerging roles for PMs is ensuring that project data is clean, well-structured, and AI-ready. This foundational work is critical to unlocking AI’s full potential.



5. Differentiation Through Integration: I strongly agree with Md. Golam Rob Talukdar's comment that while AI may streamline certain tasks, PMs who combine technical fluency, emotional intelligence, and strategic thinking will continue to command high value.



6. AI as a Productivity Multiplier, Not a Replacement: In the short to medium term, AI will augment—not replace—project managers. It will automate routine tasks, freeing us to focus on leadership, innovation, and stakeholder engagement.



7. Ethical Leadership is Key: As experienced PMs, we have a responsibility to ensure that AI tools are used ethically and transparently. Our track records of integrity position us to lead this charge.



In short, I don’t believe our roles are dead—they’re being redefined. Those who embrace AI as a partner, not a threat, will find themselves more relevant than ever.

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1 reply by ROBSON BANDEIRA
May 11, 2025 8:09 PM
ROBSON BANDEIRA
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Hello, Pascal. Thanks for sharing not only your thoughts about the Sarah's question, but also for do this with an excellent structured points of reflection. I agree with you on thinking of AI will (or have been) transform(ing) the project management, but not replacing human judgment, emotional intelligence and ethical concerns, as you said. A lastly detach when you said "AI as a Productivity Multiplier, Not a Replacement". I think it is the most important contribution of AI for project managers.
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Lee Van De Santos Mocha/Arcadia, EBD, Guyana
In my opinion, Ai will help to augment the value of the PM, since it releases the PM to focus on areas that actually require human input and also allows for specialisation. One of my biggest challenges as a PM is that I am always bogged down with routine reports and analyses, especially since my team are usually small and not highly skilled.
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amanda colon Fort Lauderdale, Fl, United States
AI won’t devalue project management—it will divide it. Those who ignore it may stagnate; those who master it will lead the next evolution of the profession.
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Emmanuel Rodriguez Carrasco Project Management| Siemens Energy Torreon, COA, Mexico
I think it is a double edge sword. It can be used either to make things easier by taking advantage of it's large data process power but also can contribute to the chaos if its responses are not validated by the user while requesting an answer.
Hello PMI Community!
I still don't believe (maybe I can change my mind in the future) that any tool or technology, even these unbelievable helpful AI prompts, will replace or commoditize PM skills, but of course it depends on the way you sharpen your mind to get better and better outcomes. And of course all these tools, if well applied, will help PMs to be differentiated adding more value to our companies and, consequently to our clients.
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Mary Bagley Project Manager| Rich Products Corporation Williamsville, Ny, United States
I do think the wide spread adoption of prompt engineering by project managers will definitely differentiate those PMs and allow them to command higher value due to the results of using prompt engineering ultimately providing value to the business sooner.
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Sija Sanju Program Manager| Zuestech Consultants LLC Okemos, United States
As Prompt Engineering becomes more widespread, the basic instinct of a Project Manager is to embrace fear, insecurity, and instability. But to understand the real notions of Prompt Engineering is to make a PM's life easier and make him /her go for further enrichments in all dimensions of IT landscape. Successfully leveraging the AI outputs into stereotype activities like Planning, Reporting, Scheduling, Updating a PM can position himself into giving his valuable time to other strategic initiatives that impact the organization, society and public. So to summarize, the PM who is able to extract and compile the needed AI for day to day activities that are regularized and monotonous, and who is able to deepen his skills for the benefit of a bigger picture is definitely ready to command higher value in the evolving landscape.
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Yong Wen Jing Senior Consultant| Turner & Townsend Sungai Petani, Kedah, Malaysia
Prompting would not commoditize PM Skills as this skill resemble a soft skill that we human adopt daily to live. As a professional PM, I believe we understand how to communicate with stakeholders to solve problem and achieve objective. Translating what you already do daily into a AI language to engage with AI tools. Simple as that.
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