Project Management

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Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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Sarah Philbrick
PMI Team Member
Director, Learning Design & Development| PMI Asheville, NC, United States

Hi PMI Community! I’m Sarah Philbrick, and I work as a Product Manager at PMI with a focus on our learning offerings. As we go on this skill-building journey together, I’m excited to engage in meaningful conversations, explore trending topics, and learn from each other.

Reflecting on one such topic, GenAI and prompt engineering, I am interested to hear your perspective on commoditization vs. differentiation.

Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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RICHA VYAS RICHA VYAS Morrisville, NC, United States
Jul 09, 2024 6:58 AM
Replying to Bledar Beqiri
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Thanks for initiating a discussion on this matter, Sarah! Indeed, prompt engineering could have an effect on both, depending on perspective. Regardless, the widespread adoption of generative AI gives rise to the need to reinvent the role of a project manager. As with adoption of computers in executing tasks, generative AI tools will need to be deployed in a way that redefines how we work, nevertheless, with great oversight. As we see, despite exponential development, generative AI struggles to give us definitive results. I would argue that the project manager has an increasingly important role in making sure that project results are delivered efficiently - and correctly!
I agree, AI will empower, making a PM efficient and effective (hopefully). With my recent experience with using CoPilot and ChatGPT I can certainly see improvement but the need for a PM is going to continue for some more time.
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Brian Noble Enterprise Program Manager| The Huntington National Bank Upper Arlington, Oh, United States
I think this can be a differentiator. AI will enable us to do more with less, focus on strategy and the big picture across programs while providing a perspective and thoughts that we may not have on our own.
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James Moll CIO| Pretty Pickins LLC Douglassville, Pa, United States
I think the answer is, it will do both. Many skills will of course become commoditized. For the few that don't, that's where skilled PM's will need to shine their creativity and strategic thinking vs those that just prompt the gen. AI's to spit out the commoditized deliverables of the typical PM lifecycle.
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Hasan Nazmul PMO Lead| Nitto Digital Dhaka, Bangladesh

I see AI as lowering the floor but raising the ceiling for project managers. Prompt engineering will inevitably commoditize the repetitive, document-heavy parts of our work—things like drafting plans, minutes, RAID logs, and status updates. But it also amplifies the high-value side of PM: problem framing, tough trade-offs, stakeholder orchestration, governance, and ethical judgement.
The real shift is from producing artefacts to delivering outcomes. PMs who can turn business goals into AI-assisted workflows, validate and refine the outputs, and drive adoption will stand out and command higher value. Those who simply “write prompts” without applying domain judgement will blend into the crowd.
Bottom line: yes, rote tasks will be automated—but if you use AI to improve decision quality, delivery speed, and stakeholder outcomes (and can prove it with metrics), your value should rise, not fall.

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RAED ALSAYYED Dxb, DU, United Arab Emirates

May we we are not there yet, but if AI companies see a profit in developing a module that can replicate what we do , then they will, it will require a learning curve but will reach there,



and I would not say replace, I would say the nature of what we do as project managers will change.

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Yves Olivier MOUANGUE ETOA Etampes, IDF, France
May 24, 2024 5:41 AM
Replying to Sergio Luis Conte
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With the new generation of generative AI portfolio/program/project manager and business analyst role "are dead" at least in the way they were originally defined. I think a good source to understand that are the two courses on generative AI delivered for free by the PMI, mainly if you see the 3 layer model.
From my perspective I think it helps PMs differentiate themselves and command higher value
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Veronica Ford Project Manager| Verger Development Solutions Houston, Tx, United States
May 24, 2024 5:41 AM
Replying to Sergio Luis Conte
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With the new generation of generative AI portfolio/program/project manager and business analyst role "are dead" at least in the way they were originally defined. I think a good source to understand that are the two courses on generative AI delivered for free by the PMI, mainly if you see the 3 layer model.
I definitely agree. While we will be able to use it to be more empowered and effective, eventually AI's knowledge base will allow it to interpret faster and more accurately than we, as humans, are actually able.
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Ademola Kujore United Arab Emirates
I can say the use of Gen Ai for PM can help enhance their productivity rather than take away their work. GenAi has come to stay in all aspect, and It's clear that PMs need to adapt and learn how to use and leverage AI to stay relevant and effective in their roles.
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Ademola Kujore United Arab Emirates
I can say the use of Gen Ai for PM can help enhance their productivity rather than take away their work. GenAi has come to stay in all aspects, and It's clear that PMs need to adapt and learn how to use and leverage AI to stay relevant and effective in their roles.
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Anonymous

I see the rise of GenAI and prompt engineering as both a challenge and a major opportunity for project managers. On one hand, the widespread use of AI tools could potentially commoditize some of the more routine or administrative aspects of project management—like drafting reports, generating timelines, or even surfacing risks. These tasks, once seen as core PM functions, may become more automated and accessible to non-PMs.



But that’s exactly where the opportunity lies. Prompt engineering, when used strategically, can become a differentiator. PMs who know how to guide AI effectively—asking the right questions, validating outputs, and integrating insights into decision-making—can elevate their role from coordinator to strategic driver.



In my view, it’s not about competing with AI, but about using it to amplify what makes us uniquely human: critical thinking, stakeholder empathy, and contextual judgment. PMs who embrace GenAI not just as a tool but as a collaborative partner can absolutely command higher value in the evolving workplace

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