Project Management

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Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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Sarah Philbrick
PMI Team Member
Director, Learning Design & Development| PMI Asheville, NC, United States

Hi PMI Community! I’m Sarah Philbrick, and I work as a Product Manager at PMI with a focus on our learning offerings. As we go on this skill-building journey together, I’m excited to engage in meaningful conversations, explore trending topics, and learn from each other.

Reflecting on one such topic, GenAI and prompt engineering, I am interested to hear your perspective on commoditization vs. differentiation.

Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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Cel (Maricel) Medes Dijamco Director - PMO and Operations| Alxemy Business Solutions Ltd. Christchurch, New Zealand

Hi PMI Community — thanks Sarah for raising this.

I’m Cel Medes Dijamco, PMO & Operations Director at Alxemy. After 8 months of using GenAI in our PMO and Operations work, here’s what we’ve seen:

  • Helped increase our team’s delivery throughput by ~5x within 8 months
  • Reduced time to out by ~80%, creating real cost savings for customers.
  • End-user test case collation dropped from ~3 hours to 2–3 minutes, with analysis done in ~30 minutes. PMs still validate and decide, but the manual grind is gone.

Sarah, regarding your question on commoditization vs differentiation:

For me, GenAI commoditizes tasks, not project management. The admin-heavy parts become baseline, but PM value still comes from analysis during the conversations, judgement, context, stakeholder leadership, and problem framing.

PMs who embrace GenAI won’t be replaced, they’ll deliver faster, think bigger, and lead better.

Keen to hear others: what GenAI use case has most improved your delivery?

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Darrick Jones Manager, Business System| Kaplan North America Souderton, Pa, United States
May 24, 2024 8:28 PM
Replying to George Freeman
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Hi Sarah,

Prompt engineering finds its merits in the novelty of GenAI and the interim gap we find ourselves in, in which full-blown NLP-based instructions lack (for at least now) the structural instruction-set qualities provided by prompts.

Even now, “prompt engineering” is largely circumvented through GenAI’s evolved features that have realized native “prompt refinement” capabilities and through “prompt wizards and assistants” that provide the tooling one needs to get desired outputs.

Unfortunately, the hyperbole surrounding GenAI has created a unique and concerning economy whose currency finds its primary basis in fascination.

I recognize this is a strong statement, but I caution any professional from using a rapidly evolving, relatively immature, destination-unknown, and ethically unresolved “tool” as a personal key differentiator in the marketplace—a minority opinion.

George

This is good food for thought. Even with AI involved, the project management community consists of individual professionals who work together to help projects be successful. To replace these individuals with AI solutions puts the foundation at risk. How would AI be accountable and responsible?

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Taleb Ajjawi Sharjah, SH, United Arab Emirates

While prompt engineering will streamline many operational tasks, it won’t commoditize core project management skills. Strong PMs differentiate themselves through judgment, stakeholder alignment, risk management, and the ability to drive clarity in ambiguous situations—areas where AI can support but not replace human leadership.

In fact, PMs who learn to pair these strengths with effective prompt engineering will deliver faster insights, clearer communication, and better decision-making, ultimately increasing their value rather than reducing it.

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Sameer Kulkarni Gandhinagar, India

Gen AI or Agentic AI is there to augment the human capabilities. The widespread adoption with ethics and human in the loop approach will surely improve the accuracy, reliability and explainability of the outcomes. Those who can exploit this facility for the benefit of overall project governance, it will surely create unique benefits and achieve the overall increase in productivity.

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Sameer Kulkarni Gandhinagar, India

Gen AI or Agentic AI is there to augment the human capabilities. The widespread adoption with ethics and human in the loop approach will surely improve the accuracy, reliability and explainability of the outcomes. Those who can exploit this facility for the benefit of overall project governance, it will surely create unique benefits and achieve the overall increase in productivity.

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Sameer Kulkarni Gandhinagar, India
Gen AI or Agentic AI is there to augment the human capabilities. The widespread adoption with ethics and human in the loop approach will surely improve the accuracy, reliability and explainability of the outcomes. Those who can exploit this facility for the benefit of overall project governance, it will surely create unique benefits and achieve the overall increase in productivity.
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Tanya Justice Sugar Land, Tx, United States
span style="color: black;"I think the widespread use of AI will enable PMs to stand out. By leveraging these tools and prompts, we can cut down on routine tasks and quickly access examples instead of beginning from scratch. This technology can boost our project delivery speed, freeing us to concentrate on more value-added aspects of our work./span
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Carlos Muciño PMO| Virtual PMO Virtual Office, Ireland
The adoption of AI, along with the proper drafting and use of prompts and their outputs, should be regarded solely as a research tool to accelerate access to the most current and reliable information available on the web. It must be remembered that, as a search, processing, structuring, and “reasoning” engine, the results obtained will depend on how the AI interprets the role or level of the user engaging with this information. Furthermore, the ethical dimension remains entirely human, ensuring professional transparency and integrity in its use.
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Heather Brink Owner/CEO| Brink PM Solutions LLC Blacklick, Oh, United States
Jul 09, 2024 2:55 PM
Replying to Olaitan Lasisi
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I strongly believe that the advent of Gen AI will not outrightly replaced the informed Project Managers but rather empower them to function optimally. Just keep up the pace of the technological evolutions and as Project Managers, we will always be relevant and adding value to our respective domains.

I agree, Gen AI is a tool, not a replacement.

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Bincy Joy India

I feel, the "adoption of prompt engineering will help Project Manager to stand different rather than making them commoditize. With the right Gen AI tool, we ease our Mundane task and concentrate on more productive and innovative task. Gen AI cannot be a replacement for a Leader, only a replaces for a task master.

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