Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?
Director, Learning Design & Development| PMIAsheville, NC, United States
Hi PMI Community! I’m Sarah Philbrick, and I work as a Product Manager at PMI with a focus on our learning offerings. As we go on this skill-building journey together, I’m excited to engage in meaningful conversations, explore trending topics, and learn from each other.
Reflecting on one such topic, GenAI and prompt engineering, I am interested to hear your perspective on commoditization vs. differentiation.
Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?
Nealand LewisSenior Program Leader | AI-Enabled Transformation | PMP®| ComponentLearning.netCharlotte, NC, USA, United States
Sarah, thanks for your post. On commoditization vs. differentiation, I think it’s both. Some people use GenAI for fast, rough outputs—almost like a smarter Google for basic inquiries. Useful, but surface-level. The real differentiators (especially power PM users) use GenAI to build repeatable, scalable ways of working: AI-enabled governance and delivery models, stronger cost-benefit and risk assessments, and practical playbooks that improve decision quality and execution consistency. We’re also in an era where AI is helping accelerate scientific research alongside tools like CRISPR, including progress in genetic diseases such as sickle cell. The ceiling is high, but our impact stays limited when we treat AI like nothing more than a search box. Saving Changes...
While prompt engineering may streamline certain aspects of project management, skilled project managers who combine technical knowledge, soft skills, and strategic thinking could be continue to command higher value.
From a PMI practitioner’s perspective, I don’t see prompt engineering commoditizing project management skills - in fact, I see it amplifying the distinction between task-oriented PMs and value-driven PMs.
Prompt engineering on its own is becoming a baseline digital literacy, much like Excel or scheduling tools once did. What differentiates PMs is how they apply GenAI: translating ambiguous stakeholder needs into clear objectives, applying judgment, ethics, and domain context, and making decisions under uncertainty—areas where human leadership remains essential.
Improve communication quality across diverse stakeholders,
Enhance decision-making rather than replace it.
Those who rely solely on tools may face commoditization, but PMs who combine AI fluency with leadership, systems thinking, and business acumen will command higher value.
The opportunity for PMI, in my view, is to frame GenAI not as a technical skill alone, but as a strategic capability embedded within the PMI Talent Triangle - especially power skills and ways of working.
From a PMI practitioner’s perspective, I don’t see prompt engineering commoditizing project management skills - in fact, I see it amplifying the distinction between task-oriented PMs and value-driven PMs. Prompt engineering on its own is becoming a baseline digital literacy, much like Excel or scheduling tools once did. What differentiates PMs is how they apply GenAI: translating ambiguous stakeholder needs into clear objectives, applying judgment, ethics, and domain context, and making decisions under uncertainty—areas where human leadership remains essential. High-value PMs will use prompt engineering to:
Improve communication quality across diverse stakeholders,
Enhance decision-making rather than replace it.
Those who rely solely on tools may face commoditization, but PMs who combine AI fluency with leadership, systems thinking, and business acumen will command higher value. The opportunity for PMI, in my view, is to frame GenAI not as a technical skill alone, but as a strategic capability embedded within the PMI Talent Triangle - especially power skills and ways of working. Looking forward to learning how others are integrating this into real-world practice. Saving Changes...
The possibility of GenAI commoditizing many roles and how this will impact the employment market is a huge debate, and the answer is not simple, and moreover is dynamic
In my opinion, for the time being, GenAI has risks (hallucinations, bias…) that can only be tackled by human oversight. These technical hurdles will eventually be fixed in the near future. Now and then, the core value for PM is to determine the essential questions (in form of prompts) to initiate the quest for solutions using GenAI or any other available tool.
Saving Changes...
Anonymous
Prompt engineering mainly automates execution, not judgment. Many PM activities were already drifting toward commoditization before GenAI (templates, playbooks, Agile ceremonies). GenAI simply accelerates that trend.
What becomes commoditized:
Status reporting & meeting summaries
Basic risk registers and RAID logs
Generic project plans and timelines
Routine stakeholder communications
These were never the true source of PM value.
Saving Changes...
James PriceProject Manager / SCRUM Coach| American Cancer SocietyAtlanta, Ga, United States
As a 20+ years of IT experience, Senior PM, GenAI allows me to focus on those critical intangibles that drive positive outcomes. Large org concerned with building capabilities would challenge me to deliver an enterprise solution while also strengthening relationship among 20+ key global delivery teams and external vendors. Often, relationships were more important than the budget. On a large, global solution, I was required to put it 60-70 hour per week as minimum to effectively drive team dynamics and manage overall project. Today, I'm using my 20+ years of PM experiences to build a portfolio of effective prompts chained together with a little Python/Pandas into an automated workflow of relevant data. Now, I still perform final analysis but am empowered to drive outcome of multiple enterprise solutions without need for 70-hour work. In my opinion, GenAI is a great tool but will fail without the single most impact driving factor, i.e. Executive Leadership. One last point, individuals new to this profession (project coordinators or project admin) may benefit more from not using GenAI to produce every deliverable. Mental exercise of building every deliverable and model is why I can now write effective prompts and spot when GenAI goes astray. Project Management is about "people", not tools.
AI can help reduce workload so that PM's have more time to engage stakeholders, work through team issues, and focus on problem-solving. This is where a PM's strengths and experience can shine, but it may not be visible until working hands on.
The adoption of prompt engineering will give value in project management to those who have a good capacity to adapt in this disruptive world.
I naturally share your vision on that matter. As project managers we need to adapt to our environment to run our projects efficiently. Prompt engineering whether we follow the movement or not, is already part of the future of our industries.
Saving Changes...
Walter HardyProject Manager| Centerpoint EnergySpring, Tx, United States
May 27, 2024 10:31 AM
Replying to Omar Jabbar
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This trend raises important questions about the future of project management in a rapidly evolving technological landscape. Many people have wondered whether AI will replace project managers. It's clear that PMs need to adapt and learn how to use and leverage AI to stay relevant and effective in their roles.
Who would have imagined 20 years ago that vehicles would not need drivers? We may not be there yet, but we will be soon.
Gen AI isn’t here to replace Project Managers, but to support them. As long as we stay updated with new technology, our role will continue to be important. While prompt engineering can make some tasks easier, experienced Project Managers with strong technical and people skills will always be highly valued.