Hi,
I see this as less of an either/or question and more of a shift in where value shows up.
In my experience as a Scrum Master and Agile Coach, prompt engineering can absolutely commoditize certain execution-level tasks—status reporting, documentation, initial planning drafts—because those are activities where speed and structure matter most.
At the same time, I don’t see it commoditizing the core of project or Agile leadership. If anything, it raises the bar. Knowing how to prompt an AI effectively still requires clarity of thought, understanding of context, and judgment about what to trust, adapt, or challenge.
Two PMs can use the same AI tool and get very different outcomes depending on their ability to frame problems, engage stakeholders, and make decisions under ambiguity. From that lens, prompt engineering becomes less about replacing PM skills and more about amplifying them.
So I see AI and prompting as freeing us from repetitive work, while shifting our value toward facilitation, sense‑making, coaching, and outcomes—areas that remain deeply human and situational. Those who lean into that shift may actually differentiate themselves more, not less, thank you.
Best regards,
Juan Carlos.