Great question, Sarah! As PMs, we’re responsible for ensuring that decisions and results are accurate, relevant, and aligned with the company's goals. That requires a deliberate and structured approach—especially when using AI systems. A few best practices I follow:
#1 Start with a Clear Objective — Vague inputs yield vague outputs
I begin by framing my prompt with context and intent—just like a strong project charter. Then, I let the AI know the why behind the request.
#2 Refine Iteratively — Treat prompting as a dialogue, not a one-and-done command
I often use a “draft–review–revise” cycle to narrow the output until it’s on target because I've found that iteration leads to precision.
#3 Verify with Trusted Sources — AI can hallucinate, especially with niche or time-sensitive topics
If the output contains factual data or citations, I cross-reference the information with primary or verified sources.
#4 Use AI for What It Does Best — It’s a strategic assistant, not a substitute for human judgment
I find AI most valuable for ideation, synthesis, and summarization—not final decision-making.
#5 Document Prompt Structures That Work — Build consistency, scale for effort
Just like project templates, I keep a repository of effective prompt formats for everything from stakeholder emails to workshop planning guides.
Recently, I used ChatGPT to co-develop a stakeholder workshop at a commercial insurance firm. I started with a general objective—analyzing current-state process flows—and used prompt engineering to clarify scope, co-create agenda formats, and generate facilitation guides. What made the output valuable wasn’t just the AI’s speed—it was the structure I brought to the process: specific constraints, organizational context, and iterative refinement. That’s what ensured the deliverables were aligned, high-quality, and immediately usable.
I'm curious to hear how others are building reliability into their AI workflows too—what’s been working for you? 😊