George FreemanThought Leader | Author | Architect| Florida, United States
This question is purposely philosophical and seeks answers with a deeper meaning that can, in a nutshell, represent the argument and value proposition for our profession.
Consider your audience a boardroom of executives who have experienced less than glowing results from projects headed by formal PMs. What proposition will surpass their perceptions?
And if you don’t mind, please…NO GenAI answers.
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Sounds like you'd need to give them a history lesson into some of the well publicized success stories of the profession. I might cherry pick some from that great 2019 PMI anniversary hardcover book which listed many famous projects of the past 50 years.
But at the end of the day, it comes down to selling. You could take a fear selling approach by using the metaphor of insurance or you could take a value selling approach by talking up the stakeholder satisfaction, competitive advantage and other benefits of a disciplined approach to delivery.
