Any opinions on an idea I have of using alternate industry analysis in brainstorming. What I mean is, sometimes when you are in an industry for a long time you ignore questions because you feel you already know the answer and can lead to costly assumptions. for example, if you manufacture cars and you want to make sure you are asking the right questions to satisfy the market, you could pretend that you are designing boats or another product that is unfamiliar and see what questions you would be asking with no prior knowledge, then apply those same questions back to your product requirements to see if there are any missing links. How could I use this effectively at high level meetings without losing managers' attention? Saving Changes...