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Does change management serve the whole organization or a group of stakeholders?

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Yves Cavarec Business process solution consultant| Deloitte Nogent-Sur-Marne, France
I consider 2 types of organizational changes:
1. changes that serve the organization by increasing the value for all stakeholders - I call them increase-the-cake changes - they may include product development, growth on new markets...
2. changes that serve the benefits of a group of stakeholders like employees from the sales, or CFO only, or shareholders, etc. - I call them give-me-a-bigger-piece-of-cake changes - they include most of ERPs implementations, cost killing, etc.
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Jonathan Clay Change Manager| Close Brothers Motor Finance Leeds, West Yorkshire, United Kingdom
Effective change management should always serve to benefit the organisation. If the change does not, then why are we delivering it? Benefiting the organisation however does not mean it benefits the whole organisation. Change will normally only impact the stakeholders which are directly affected by the change. Successful change could be unnoticed by parts of the organisation who have no relation to the activity undertaken.

In summary I think the only constant with change management is that it serves organisations executive stakeholders who are running the business.

However there are of course many industries when change is forced due to compliance. Arguably in these cases the change may actually be of no benefit to the organisation at all!!
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Nelson J. Rosamilha Executive Director| Digitalmode Sao Paulo, Sp, Brazil
Practical side, use this formula to convince the company and workforce:

D x M x P > R + C

Where

Dissatisfaction x Models x Process HAS TO BE GREATER THAN Resistance for the changes and Costs for the Change

if your change is not adhrent to this formula the risk of failure is high.

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