We are in the process of setting up a CRM practice here. And at the moment we have to evolve a road map for an inhouse eCRM implementation across 10 locations worldwide. Would appreciate, if any of you CRM gurus can help me achieve this. An immediate response would be highly appreciated.
Vijay, Your question is fairly broad and the specific information is unknown. I can be reached at [email protected] if you have specific questions.
Here are a few things you should think about: (1) Evaluate and priortitize the three faces of CRM Sales, Service, marketing. Which is of high priority? (2) Do the 10 locations have the same business processes across Sales, service & marketing? Saving Changes...
I would recommend you start with the Service part first, then sales and last but by no means least marketing.
Reasoning, is that your main customer contact point is usually your service or contact center. By implementing your CRM in this area first you are immediately starting to get to know your customers likes and dislikes from day 1. Sales is second as fore-warned is fore-armed when making a sales call and marketing last because you need to build up a decent repository of data before marketing can analyse it to formulate any marketing strategies or product innovation
PMI Team Member
