Where Do Quality, Marketing, And Experience Intersect?
Michael LowensteinFounding Principal| The Linkage GroupKennett Square, Pennsylvania, United States
Today, marketing has evolved into a field where analytics and data management are just as important as creativity and imagination. Marketers, once stereotyped as being “soft on data,” must become proficient in data analysis. In fact, many marketing campaigns now rely heavily on the insights provided by data analytics to optimize performance and improve outcomes. Saving Changes...
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America
Hub| Catholic University of UruguayMontevideo, Montevideo, Uruguay
I totally agree. Modern marketing is a combination of art and science, where creativity is still key, but data analysis makes all the difference. Today, marketers not only need innovative ideas, but also the ability to interpret data to make strategic decisions. The most successful campaigns are those that balance creative intuition with the power of analytics, allowing them to optimize in real time and generate greater impact. The question is no longer whether marketers should be data experts, but how they can best integrate these skills to enhance their work.
What do you think is the biggest challenge in this transformation? Saving Changes...
Michael LowensteinFounding Principal| The Linkage GroupKennett Square, Pennsylvania, United States
Perhaps the biggest issues are accountability and tactical thinking. Where Marketing and Experience (both Employee and Customer) have no clear and direct P & L responsibility, companies consider these functions as costs of doing business rather than enterprise-level business outcome assets and priorities. Every industry has examples of where these functions intersect and where they don't. When they don't, all stakeholders suffer. Saving Changes...
Sergio Luis ConteHelping to create solutions for everyone| Worldwide based OrganizationsBuenos Aires, Argentina
I do not agree with you Michael. What you stated is the basic from long time ago. The different thing is that splitting everything in process, tools and people right now you have better tools, like today called big data or IA, to expedite activities into the defined process. Saving Changes...
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