Sponsorship Reimagined: The Missing Link to M.O.R.E. Project Success

I’ve seen sponsors lose interest after kickoff or slip into micromanaging. What helps is setting expectations early, clarifying when I need their support for decisions and stakeholder alignment, and keeping short, regular touchpoints. Redirecting their focus toward strategy instead of tasks has turned challenges into stronger engagement.

I’ve seen sponsors lose interest after kickoff or slip into micromanaging. What helps is setting expectations early, clarifying when I need their support for decisions and stakeholder alignment, and keeping short, regular touchpoints. Redirecting their focus toward strategy instead of tasks has turned challenges into stronger engagement.

This is an incredibly timely and relevant topic — thank you Alfonso Bucero Torres , Randall Englund , and Lenka Pincot for bringing it to the forefront.

In my experience, the gap in project sponsorship isn’t just about availability or authority — it’s about alignment and awareness.
Sponsors are often thrust into roles without clarity on what “good sponsorship” actually looks like in practice.

That’s why linking sponsorship to the M.O.R.E. framework makes so much sense.
When sponsors:
- Manage perceptions, they influence culture, not just communication;
- Own outcomes, they go beyond “status reports” to co-own value delivery;
- Reassess value, they shift from rigid plans to adaptive relevance;
-Engage continuously, they become catalysts rather than obstacles.

In critical hybrid projects I’ve led, I’ve seen success grow exponentially when we invest in Sponsor Enablement — short onboarding sessions, regular expectation alignment, and co-created decision matrices that define the sponsor’s role across the RCPCV™ decision cycle (my own model: Recolher-Clarificar-Pensar-Comprometer-Verificar).

Biggest challenge?
Sustaining support post-launch, when energy dips and attention shifts elsewhere.

Best practice?
Treat sponsors like strategic partners, not gatekeepers — bring them to the “why” before the “what.”

Looking forward to the webinar!