Project Management

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How to make a strong business case

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saurabh mahajan PMP, ITIL, PRINCE2| vodafone Pune, Maharashtra, India
Whats should a good business case include ? what points can make a formidable business case to be presented ?
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Nelson J. Rosamilha Executive Director| Digitalmode Sao Paulo, Sp, Brazil
My contribution:

- Executive Summary - to present the essence of the BC and to be written by last
- Objectives - the secret here is to try as much as you can to present tangible gains (of course to be measured)
- Alternatives - present risks and how to mitigate that and its possible alternatives and the preferred one
- Implementation plan

After that I also suggest to do a dry rehearsal presentation with your peers to make sure u did not miss any additional point

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Gabriel Garcia Product Owner| LEGO Porto Alegre, Rs, Brazil
What makes a strong business case:

This question cannot be properly answered without undestanding your company culture and strategic goals, but likely the fields below would allow you to present a good case.

Problem statement/Opportunity:
Business Goals:
Expected benefits: Best if Tangibles such as ROI, payback, %Increase in customer satisfaction, %reduction of errors, etc.). Intangibles benefits (for i.e. risk avoidance) would also help, but they are usually not a case alone.
Sponsors:
Key Requirements:
High Level Schedule
High Level Risks
Summary and recommendations

From my experience, especially in challenging economic scenarios, if you do not have very good tangible benefits, it would not be a strong business case.
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arlene trimble Assistant IT Director| Local Government Alamo, Ca, United States
I totally agree with everyone's response.

To present a good business case, you need to have a clear project description, justification, cost, departments involved, impact if the project is not implemented, and if required, a short description of other pathways that you could have gone but did not because they did not present the best option compared to what you are proposing.

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