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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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Roger Lawrence Digital and Knowledge Management Manager| African Forum For Research and Education in Health Accra, AA, Ghana
I've noticed AI often means different things, Automation analytics, or generative tools depending on who is speaking. The signal I look for are the problem , data and expected outcome.
Where things go wrong is when everything get lumped together. Leading to unrealistic expectations.
Whenever i hear "we should use AI" , I usually ask what problem are we solving. The question alone often reveals wether AI is truly needed especially taking in consideration the responsible and ethical use of AI.
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Abdulaziz Alghamdi UC Rigless Superintendent| Slb/Turnwell Abu Dhabi, United Arab Emirates
I would ask: What problem are we solving? What value will it bring?
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Anonymous
"We should use AI" typically signals a need to automate repetitive tasks or improve decision-making through augmentation to address slow, inefficient processes. This phrase indicates a desire for increased speed and improved workflow rather than a formal technical requirement.
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Anonymous

"We should use AI" typically signals a need to automate repetitive tasks or improve decision-making through augmentation to address slow, inefficient processes. This phrase indicates a desire for increased speed and improved workflow rather than a formal technical requirement.

Input the right and specific information to get specific and accurate information.
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A.R. Anbumozhi Bangalore, Karnataka, India
good description on various ways to handle PM using AI
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PIYUSHKUMAR RAVAL Scarborough, ONTARIO, Canada
Feb 25, 2026 5:29 AM
Replying to Eduard Hernandez
...

Most individuals relate AI to LLM lihe ChatGPT. There are very few individuals who realize that AI is on an "agentization" process, evolving from the current assistant status.

Agentization refers to the process of turning an AI system (such as a LLM) into an autonomous agent that can:

  • Perceive its environment (through inputs, data, APIs, sensors, etc.)
  • Make decisions based on goals
  • Take actions using tools or external systems
  • Adapt based on feedback or changing conditions
Well said. Also, the biggest challenge in using AI in business environment is how to protect the business information and adhere to the privacy laws. Not only the success rate of choosing AI model but these considerations also play as an important consideration while choosing AI options.
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Laetoya Curry United States
Feb 19, 2026 1:05 PM
Replying to Luis Branco
...
Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
Great analysis
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Laetoya Curry United States
Feb 19, 2026 1:05 PM
Replying to Luis Branco
...
Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
Great analysis
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Rahul Kanugo Project Manager| Roger Communication
Well done
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