Project Management

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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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David Medina Gutierrez UNOPS BOGOTÁ D.C., DC, Colombia

Many organizations still confuse automation, process improvement, digital transformation, reporting, data analytics, and data science with artificial intelligence. They are not the same. Implementing AI or AI agents is not the default answer to every operational challenge. In many cases, the real opportunity is simpler: redesign a broken process, eliminate unnecessary steps, standardize decisions, and automate repetitive tasks with Python or another programming language. That often delivers faster results, lower cost, easier maintenance, and clearer accountability. AI should be used when the problem truly requires prediction, generation, or autonomous reasoning, not when basic operational discipline is missing at the outset.

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David Medina Gutierrez UNOPS BOGOTÁ D.C., DC, Colombia
Feb 19, 2026 1:05 PM
Replying to Luis Branco
...
Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
Exactly. Many organizations still treat automation, process improvement, analytics, and digital transformation as if they were the same as AI. They are not. Before talking about AI agents, it is worth asking whether the real need is simpler: redesigning the process, clarifying decisions, and automating repetitive tasks with reliable tools.
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Julio Cotto Ruíz Tacoma, WA, United States
The biggest signal is what someone expects the AI to produce. If they're talking about generating text, images, or code, they're thinking generative AI. If they're talking about predictions, recommendations, or classifications, they're thinking machine learning. If they're talking about automating repetitive tasks, they're often just describing traditional software with a new label.

When everything gets lumped together as "AI," three things go wrong: timelines get misaligned (a chatbot prototype takes days; a custom ML model takes months), budgets get miscalculated, and risk gets overlooked, using ChatGPT for internal notes carries very different liability than deploying an autonomous decision-making system.

I've definitely been in meetings where someone says "we should use AI" and half the room starts picturing a chatbot while the other half is thinking about predictive analytics. The tip-off is always when someone asks a follow-up like "so we're building a model?" and another person says "I thought we were just using ChatGPT." That's when you realize everyone's on a completely different page.
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Egino Penaranda Senior Program Manager
I unpack the request by clarifying the problem, the desired outcome, the data reality, and the risk tolerance. AI is never the starting point — the mission requirement is, first and foremost.
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Mohamed Hassan Mohamed Ibrahim ASA Nasr City, C, Egypt
In my experience, the biggest signal that different “AI” work is being confused is when goals are vague but expectations are very high. When someone says “let’s use AI,” I immediately ask: Are we automating a task, generating content, predicting outcomes, or supporting decisions? Each requires different data, tools, and governance.
What often goes wrong is treating all AI as one thing—leading to mismatched solutions (e.g., using generative AI where predictive analytics is needed). The tipping point in conversations is usually when stakeholders start describing outcomes in completely different ways.
A simple reset that works: clarify the business problem first, then map it to the right AI capability. AI is not the solution—it’s a toolbox.
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Dominik Ertl Austria
When someone wants to bring in AI, one should always understand the problem space first. Maybe AI is just a buzzword for not knowing ones problem and try to kick the can further down the road.
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Ahmed Sabry Sr. Technical Program Manager (Security)| AbbVie Ohio, United States
1. Signals that differentiate types of AI work—and pitfalls when lumped together:
When evaluating AI projects, I look for signals in scope, data needs, and expected outcomes:
  • Automation AI: Replaces repetitive tasks, usually narrow and rule-based. Signals: defined inputs/outputs, predictable processes. --Pitfall: treating it like advanced machine learning can waste time on unnecessary R&D.
  • Predictive AI/ML: Focused on forecasting or classification. Signals: historical data, measurable KPIs, model evaluation metrics. Pitfall: lumping it with generic “AI” can create unrealistic expectations for accuracy or speed.
  • Generative AI: Produces content or simulations. Signals: needs creativity, large datasets, or pre-trained models. Pitfall: confusing it with deterministic AI can cause misunderstandings around output reliability and risk.
When all AI work is treated the same, the main risks are overpromising, underestimating effort, and unclear success criteria.
2. Conversations where “AI” meant different things:
Yes—many times. Usually, it’s the assumptions people make based on buzzwords. For example:
  • Business stakeholders say, “Let’s use AI to improve customer experience,” but they mean rule-based automation.
  • Engineers hear “AI” and assume deep learning or predictive modeling.
What tipped me off? Questions about data, infrastructure, or expected results. If someone says “AI” but can’t describe the inputs, outputs, or success criteria, I know there’s a disconnect.
3. Navigating the real ask behind “we should use AI”:
I’ve learned to dig into the problem first:
  • Ask what business outcome they care about.
  • Clarify what data exists and how reliable it is.
  • Translate vague AI requests into concrete use cases (e.g., “we want AI to suggest next best actions” → clarify if that’s a recommendation engine, workflow automation, or predictive model).
Often, the real need isn’t “AI” at all—it’s automation, analytics, or decision support—so framing it correctly prevents wasted effort and aligns the team.
Well, AI in Project Management has now become necessity. Use of AI would make the project delivery on time with minimal investment and quality outcome. The scope which mostly are vague when client provides but by using the AI the scope can be elaborated and augmented using AI. The pictorial representation of the project model using AI makes it more clear and flexible.
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Eric Simms Senior Program Manager Baltimore, Maryland, United States
"What do you want to achieve: Cost savings? Increased production rate? Decreased risk?" - and so forth.
In short, I identify the business objective they wish to realize, then examine whether AI is the proper solution, and if so how best to implement it.
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khawla Al Junaibi IT Assistant Manger| Ministry of labour
Any AI adoption in the absence of clearly articulated objectives, documented use cases, or governance approval, resulting in misalignment with established digital transformation and IT governance processes.
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