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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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REBECCA OWUSUA None Madina, AA, Ghana
Mar 19, 2026 11:15 AM
Replying to Omar Jabbar
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I’ve been asked this many times, and my first response is always: what do you want to achieve with AI? Once the outcome is clear, we can define the right approach, tools, and path forward.
Totally agree. The goal is the major determinant
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Anonymous
When someone says, "use AI," it feels more of a solution in search of a problem. Instead, it's important to think about what are the goals we're trying to accomplish in a project, and then think about our resources — including possible AI tools — and constraints and decide how a particular tool using AI might make the project more efficient or enhance something.

It's also important to remember that if AI tools are untested, that we need to give space and time into figuring out if they're actually useful. Just because something is new doesn't mean it will improve our processes, and we need to figure out how to use it, and that can take project time.
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Cari Jewell Zanesville, Oh, United States

When someone makes a statement like “We should use AI,” my goal is to dig into the real goal and problem we are trying to solve with the "AI".

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Anonymous
If someone said “We should use AI!”, my first thoughts would be in what capacity, to accomplish what goal, and is that in scope for this project? Even if using AI would provide value, and it were in scope, if there’s not enough time or money to implement it, it shouldn’t be implemented. If, however, the intention was for project team members to improve their own work processes using AI, we’d still need to lay out what that would look like and if training, security, or access should be taken into consideration.
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