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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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Mar 19, 2026 11:15 AM
Replying to Omar Jabbar
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I’ve been asked this many times, and my first response is always: what do you want to achieve with AI? Once the outcome is clear, we can define the right approach, tools, and path forward.
Completely agree, the need to understand the need for the AI, often brings insights to what AI means to people. It often comes up as a solution to simplify a repetitive annoying task/process. Many a times the need for AI comes after broken/stalled processes block agility and scale. Forcing the organization to manually solve urgent issues while simultaneously trying to include AI.
Mar 25, 2026 9:08 AM
Replying to Dwight Clarke
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When someone says, “We should use AI,” they’re not giving you a requirement; they’re giving you a signal. From a PMI perspective, your role is to translate that into value by first asking what problem we’re actually trying to solve.. If the outcome isn’t clear, the solution shouldn’t be either. From there, identify the real need (automation, augmentation, insights, or user interaction), validate whether the necessary data actually exists and is usable, and define success in measurable terms. Only after assessing feasibility, technical, organizational, and governance constraints, should scope be defined. And in some cases, the right answer is not to use AI at all.
I agree with this statement wholeheartedly. Over dependence on AI is possible when we underestimate human potential and overestimate the use of tools.
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Hosam Hamida Riyadh, 01, Saudi Arabia
I’ve been asked this many times, and my first response is always: what do you want to achieve with AI? Once the outcome is clear, we can define the right approach, tools, and path forward.
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Robert Dodson Chantilly, VA, United States
A member of my team is recommending our first foray into using AI on our project. The approach appears to include a mixture of assistant, predictive, generative, and agentic. I am struggling to understand how the different approaches will work together.
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Michael Ssonko Kampala, 102, Uganda
A specific example is an AI chat we implemented in the company to provide customer support on service related issues only to be providing generalized responses or giving alternative response to contact to customer service.
Hence, response is delayed and action is not taken in time.

For an AI chatbot to be effective in this context, it should provide solutions to simple issues which are mundane.

An AI that interfaces with the customers should be able to tell the difference between technical support requirements of a service provided to a customer from customer usability issues. The data and the rules provided to the AI should be sufficient enough for the AI to differentiate between technical support requirements and customer usability issues
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Kimberley Seals Jonesboro, Ga, United States
Feb 25, 2026 5:29 AM
Replying to Eduard Hernandez
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Most individuals relate AI to LLM lihe ChatGPT. There are very few individuals who realize that AI is on an "agentization" process, evolving from the current assistant status.

Agentization refers to the process of turning an AI system (such as a LLM) into an autonomous agent that can:

  • Perceive its environment (through inputs, data, APIs, sensors, etc.)
  • Make decisions based on goals
  • Take actions using tools or external systems
  • Adapt based on feedback or changing conditions
I agree with this assessment of agentic ai as well. Utilizing ai supports the need for teams to work smarter, increasing productivity as well as creativity. Ai is not a cure-all, however, a human-first approach should improve ai output.
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INDILENI HAMUTENYA NAMDOCK WALVIS BAY, ER, Namibia
I would unpack “we should use AI” as a request to clarify what specific problem needs improving, what part of the workflow AI would affect, and what measurable outcome is expected.
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Abolfazl Yousefi Darestani Manager, Quality and Continuous Improvement| Hörmann-TNR Industrial Doors Newmarket, Ontario, Canada
It could be like an onion. you need peel it layer by layer to reach the main reasons behind that sentence.
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Habtie Geta Nigussie Ethiotelecom Addis Ababa, Subcity Bole W06 Ho, Addis Ababa, Ethiopia
Feb 19, 2026 1:05 PM
Replying to Luis Branco
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Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
"When someone says, “We should use AI,” they’re not giving you a requirement; they’re giving you a signal. From a PMI perspective, your role is to translate that into value by first asking what problem we’re actually trying to solve.. If the outcome isn’t clear, the solution shouldn’t be either. From there, identify the real need (automation, augmentation, insights, or user interaction), validate whether the necessary data actually exists and is usable, and define success in measurable terms. Only after assessing feasibility, technical, organizational, and governance constraints, should scope be defined. And in some cases, the right answer is not to use AI at all".
I entirely agreed with above idea.
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Stephen Leonard Hill Dubai, Du, United Arab Emirates
Organization first need to understand where, when and how to implement AI.
Automation of mundane Workflows is an important first step, but I can not represent anywhere near the full potential of AI to an Organization.
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