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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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RAJENDRA PRASAD NS BANGALORE, KA, India
AI is an enabler, not a requirement—clarity on business value, data readiness, and compliance must come first.What specific business outcome are we targeting, and which existing pain point is AI expected to address?
Is this about productivity improvement, decision support, cost optimisation, or quality/risk reduction?
Do we already have a clear use case that aligns with our data, governance, and compliance constraints—rather than adopting AI for technology’s sake?
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Rodrigo Quezada CEO| ARQO PROJECTS PARTNERS Santiago, Region Metropolitana, Chile
I think it is giving a context of uncertainty and the introduction of a greater number of variables still unknown. AI could provide an earlier and timely analysis to advance the project.
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Itumeleng Mokgotsi CAPEX Project Manager| Gold Fields Vanderbijlpark, Gauteng, South Africa, South Africa
AI outputs are based on patterns, not context ownership. As a PM, you’re still accountable for scope clarity, stakeholder alignment, and decision quality. If AI-generated insights are taken at face value without validation, that’s where credibility starts to slip.
Firstly, accountability doesn’t shift—only the inputs do
Secondly, Interpretation risk is a governance issue, not an AI flaw
Thirdly, the real differentiator is application, not access
Fourthly, AI should enhance your judgment—not replace it
NB!! Use AI more for analysis and drafting, less for final decision-making
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Itumeleng Mokgotsi CAPEX Project Manager| Gold Fields Vanderbijlpark, Gauteng, South Africa, South Africa

AI is a tool, and like any tool in project management, its impact depends on how deliberately you use it and how well you govern it.

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Itumeleng Mokgotsi CAPEX Project Manager| Gold Fields Vanderbijlpark, Gauteng, South Africa, South Africa
Mar 25, 2026 9:08 AM
Replying to Dwight Clarke
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When someone says, “We should use AI,” they’re not giving you a requirement; they’re giving you a signal. From a PMI perspective, your role is to translate that into value by first asking what problem we’re actually trying to solve.. If the outcome isn’t clear, the solution shouldn’t be either. From there, identify the real need (automation, augmentation, insights, or user interaction), validate whether the necessary data actually exists and is usable, and define success in measurable terms. Only after assessing feasibility, technical, organizational, and governance constraints, should scope be defined. And in some cases, the right answer is not to use AI at all.
That's correct
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Erich Schimmel Head of Finance and Operations and Senior Consultant| Hesse Consulting Group Mannheim, Germany

When someone says “we should use AI,” I don’t hear a solution—I hear a signal. Usually, it points to pressure around efficiency, speed, or competitive anxiety. But the mistake I see repeatedly is treating AI as the starting point rather than the outcome. Most comments here rightly ask “what problem are we solving?”—but I’d go one step further: AI is not just about solving problems. It changes how decisions are made—and who is accountable for them. That’s where things tend to break. So I typically reframe the conversation around three questions:

What decision or process actually changes? If nothing changes in how decisions are made, AI is just cosmetic.

Where does accountability sit after AI is introduced? Many initiatives fail because responsibility becomes blurred while risk remains very real.

What is the economic lever? Cost, revenue, or risk—if none of these move in a measurable way, it’s noise.

What goes wrong is that “AI” becomes a shared word with different underlying expectations—automation, innovation, cost cutting—without alignment on outcomes or ownership. A simple test I use: If we removed the word “AI,” would the business case still stand—and who would own the decision tomorrow?

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Pam Willison PM Consultant| Seven 3 LLC Towson, Md, United States
It's important to understand the context and what they consider AI.
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Madhava Rao Aljunied, -, Singapore
When someone says, “We should use AI,” they’re not giving you a requirement; they’re giving you a signal. From a PMI perspective, your role is to translate that into value by first asking what problem we’re actually trying to solve and can we look for a workaround, because using AI should be analyzed by 360 degrees and value add to the business and the ROI.
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Paul Waggoner Program Manager| Consultant - Freelance Papillion, Ne, United States
Mar 25, 2026 9:08 AM
Replying to Dwight Clarke
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When someone says, “We should use AI,” they’re not giving you a requirement; they’re giving you a signal. From a PMI perspective, your role is to translate that into value by first asking what problem we’re actually trying to solve.. If the outcome isn’t clear, the solution shouldn’t be either. From there, identify the real need (automation, augmentation, insights, or user interaction), validate whether the necessary data actually exists and is usable, and define success in measurable terms. Only after assessing feasibility, technical, organizational, and governance constraints, should scope be defined. And in some cases, the right answer is not to use AI at all.
Very good points, AI is a very powerful tool, but not required for every project. This is where the sutdy of AI and understanding its application comes in handy.
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Roshni Pothen Tata Consultancy Services Limited India
Absolutely dependent on what the actual requirement is.Whether there is a real need for AI or will using AI increase the complexity are points to ponder. Some simple automations could also resolve it.Data security should also be key with the usage of AI.
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