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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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Rajendra Bhatt PM Senior Team Lead| Lionbridge Technologies Pvt Ltd India
Very well articulated the questions and the responses. Very well said, before talking about Gen AI, we need to first understand the business needs and answer if AI is indeed a solution (or a potential solution) to the business challenges faced.
To unpack what is really being asked, we need to understand the problem at hand and the expected outcomes if the problem is solved. We can also find out the stakeholder's perspective on AI. From this analysis and scoping, we can decide on whether we need AI tools at all to solve the problem(s) at hand.
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Stewart Messier Project Manager| Siemens Canada Ltd. Hamilton, Ontario, Canada
When someone says, “We should use AI,” they may already be expressing droughts of delivery a successful project and are suggesting to the team to change their thought process in efforts to find better ways of working to improve the chances of delivering a successful project. While trying to shift to AI approach the team will need to stay focused on the task and ensure the correct AI tools are selected to aid the project success.
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Hichul Chung Oviedo, United States

“we should use AI,” I would unpack what’s really being asked: how shall we use AI, why should we use AI, When should we use AI, What type of AI should we use, and What for shall we use AI?

 


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Paul Waggoner Program Manager| Consultant - Freelance Papillion, Ne, United States
Mar 25, 2026 11:29 AM
Replying to anonymous
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I agree with you, many times people are just pressured to use AI, but it is necessary to get the requirements clear first.
Many business leaders have a very limited understanding of what AI is and what it is all about. There is more to it from a business perspectice than performing a ChatGPT search, allot more.
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Paul Waggoner Program Manager| Consultant - Freelance Papillion, Ne, United States
Mar 28, 2026 1:35 PM
Replying to Debra Oglesby
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In response to How to Unpack when someone says, “We Should Use AI”

Start with determining the Purpose. Provide a clear, non‑technical framework to evaluate AI proposals, align stakeholders, and reduce delivery, value, and governance risk.

1. Problem Clarity (Start Here)

☐ What **specific problem** are we trying to solve?

☐ Is this driven by **missed expectations**, **broken or stalled processes**, or **risky decisions**?

☐ What outcome is currently not achievable with existing approaches?

2. Is This Actually an AI Use Case?

☐ Does the work require **classification, prediction, interpretation, or intelligent routing**?

☐ Are we asking the system to **make sense of data**, not just move it?

☐ Would rules‑based automation be insufficient?

3. AI Pattern & Mental Model

☐ Which **AI pattern** does this resemble (e.g., classification, forecasting, personalization)?

☐ What are the expected **inputs and outputs**?

☐ What **mental model** will the team use to reason about this work without technical depth?

4. Data Readiness

☐ Do we have the **right data**, at the right quality, to support this?

☐ Is data preparation, monitoring, and ongoing evaluation understood?

☐ Are there hidden **human‑in‑the‑loop** dependencies?

5. Delivery & Process Impact

☐ How will AI **change the workflow**, not just the toolset?

☐ Will it reduce manual routing, interpretation, or bottlenecks—or introduce new ones?

☐ Are we improving delivery, or layering AI onto a broken process?

6. Value Definition

☐ What **measurable value** is expected (speed, accuracy, personalization, responsiveness)?

☐ Are expectations realistic given the problem and data?

☐ How will value be assessed over time?

7. Risk, Governance, and Oversight

☐ What **ethical, privacy, or compliance risks** are introduced?

☐ Where are **governance guardrails** and review cycles required?

☐ Are we avoiding vendor‑led decisions that don’t match our workflows?

8. Stakeholder Alignment

☐ Do business and delivery teams share a **common language** for what “AI” means here?

☐ Are assumptions documented and understood early?

☐ Is ambiguity reduced before committing to delivery?

The Executive Framing Statement would be:

"Before approving an AI initiative, we confirm the problem, validate that this is truly an AI use case, identify the AI pattern, assess data readiness, define value, and establish governance to manage risk responsibly.”

Excellent list of details. To work with a project team through this evaluation process will require a common understanding of what AI is and what it is capable of adding to the success of the overall project objectives. Assemble the best team members and help them understand the new approaches that are now available.
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Paul Waggoner Program Manager| Consultant - Freelance Papillion, Ne, United States
Mar 25, 2026 4:49 PM
Replying to Kimayra Rodriguez
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The term “AI” has become a buzzword that often masks very different business needs. To clarify the intent, I usually focus on these three pillars:

1. The indicators for distinguishing the work
Generative AI (Content/Creativity): If the person is looking to draft quick reports or generate images, they are seeking efficiency in creation.
Predictive AI (Analysis/Data): If they ask, “When will the project be finished?”, they’re looking to reduce uncertainty based on historical data.
Process Automation: Sometimes they say AI, but what they really need is a workflow that eliminates repetitive manual tasks.

2. What Can Go Wrong?
When everything gets mixed up, the biggest risk is a misalignment of expectations. If the client expects a “magic solution” that makes complex ethical decisions and we deliver a basic chatbot, the project is doomed to fail from the start. Additionally, data cleaning costs are often underestimated if the type of AI to be used isn’t defined.

3. My personal experience
I’ve been in meetings where an executive asked for AI to “be more innovative,” while the technical team understood they had to implement complex machine learning models. What helped me was asking, “What specific problem are we trying to solve that’s currently taking up the most of our time?” That grounds the conversation immediately.
Excellent points based on your project management experience as the AI concept comes into the picture. Real world experiences attempting to implement AI is very important to those of us learning about this complex topic.
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Paul Waggoner Program Manager| Consultant - Freelance Papillion, Ne, United States
Mar 30, 2026 1:29 PM
Replying to Sahadeva Maddirala
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When someone says “we should use AI,” they are usually expressing a desire for improvement—but not a clear requirement for sure.
Job on hand is to turn that statement into specific, measurable, feasible objectives by exploring:
• The problem
• The goal
• The data
• The users
• The workflow
• The risks
• The expected outcome / value
Nice, short and to the point. However, each point will need to be expanded and understood as the project proceeds.
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Preethi Felina Fernandez Bangalore Urban, KA, India
I have seen this happen quite a few times. When someone says, "Let's use AI," everyone seems to have a different idea of what AI actually means.
The first thing I usually ask is, "What do you want AI to do?" Do you want it to write content, analyse data, answer customer questions, or automate a process? Once that is clear, it's much easier to decide what type of AI is needed.
I think the biggest problem is that people expect one AI tool to do everything. Every type of AI has its own purpose, so understanding the business need first is more important than just saying, "Let's use AI."
As someone from a project management background, I've learned that asking the right questions at the beginning always saves time later. My question would be, " What outcome are we trying to achieve?" That one question quickly shifts the conversation from buzzwords to business value
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Talal alzahrani Jeddah, 02, Saudi Arabia
h1When someone says, “we should use AI,” how do you unpack what’s really being asked?/h1
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