You’ve probably seen this happen:
A leadership meeting ends.
The strategy sounds clear.
The priorities seem agreed.
Someone says:
“We’re aligned.”
No one pushes back.
No one asks what that actually means.
We move on.
A few weeks later—
Teams are making different decisions.
Priorities are colliding.
Everyone is surprised.
Nothing broke.
It just 𝘧𝘦𝘭𝘵 like it was settled.
𝗢𝗻𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗸𝗲𝗲𝗽 𝗻𝗼𝘁𝗶𝗰𝗶𝗻𝗴:
Alignment often isn’t something organizations actually achieve.
It’s something they declare.
What looks like agreement is often just shared language—
before tradeoffs force different interpretations into the open.
And once that happens, it can feel like alignment “broke.”
In reality, it was never tested.
𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗼𝘁𝗵𝗲𝗿𝘀 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀:
When alignment starts to break down in your org,
is it usually because something changed—
or because the differences were already there and just hadn’t surfaced yet?