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Metrics for Intangibles

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Suhail Iqbal Suhail Iqbal PMIATP CIPM FAAPM MPM MQM CLC CPRM SCT AEC SDC SMC SPOC PRINCE2 MCT| PM Training School Rawalpindi, Punjab, Pakistan
We have to have metrics for everything to measure in our projects. No matter if it is a process or a deliverable, it has to be measurable. Sometimes it is difficult to establish a metric especially when the item being measured cannot yield tangible results. How do you establish metrics for such items?
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Suhail Iqbal Suhail Iqbal PMIATP CIPM FAAPM MPM MQM CLC CPRM SCT AEC SDC SMC SPOC PRINCE2 MCT| PM Training School Rawalpindi, Punjab, Pakistan
An old seasoned methid is developing a Likert Scale. Do we have anymore tools to do the same?
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Shenbagaraman Ramiah PM Consultant| L&T Infotech Thane, Maharashtra, India
Good question, Suhail.

Even though some times it is difficult, we should link the item to be measured to a deliverable/process. Then, have questionnaire to arrive at definite number for the item, which will provide input to the deliverable/process for measurement purpose.

As these items are specific to the projects, it is better to design a data collection process by referring tools like Likert, Guttman scale, Mokken Scale, etc.. If we try to use a tool, then, either the measured item has to be aligned with the tool (compromising our actual need) or the tool has to be customized for project need (will involve too much of addtional efforts).
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Suhail Iqbal Suhail Iqbal PMIATP CIPM FAAPM MPM MQM CLC CPRM SCT AEC SDC SMC SPOC PRINCE2 MCT| PM Training School Rawalpindi, Punjab, Pakistan
Thanks a lot for the input, I will make a note of Guttman and Mokken scales.
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Francisco Abreu Portfolio Manager| Banco Central do Basil Brasilia, Df, Brazil
I would like to contribute with your question.
Considering your approach didn’t is specific, I also talk generally about “method of measure”.
One important point to be considered is the cost to obtain it.
More controls are synonym more cost in your project.
In some cases the cost to obtain one measure is unproductive compared than the cost to complete that item.
In these cases I have used the experience of team or PM or both of them as a subjective way to measure.
In my experience this “subjective method” has helped me as one “additional tool”.
I hope to have contributed.
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Suhail Iqbal Suhail Iqbal PMIATP CIPM FAAPM MPM MQM CLC CPRM SCT AEC SDC SMC SPOC PRINCE2 MCT| PM Training School Rawalpindi, Punjab, Pakistan
Francisco, you are right, the cost of measure matters and sometimes we have to built a subjective scale which works for our purpose. That is exactly what Likert, Guttman and Mokken scales are supposed to be doing. Thanks a lot for your insight.
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Mazen AlRefaai Sr Engineer| Saudi Bin Ladin Group Mecca, Saudi Arabia
It is the best to specify reference for each item of the project to go back to it to get the metrics for measure as in construction work each itm specified in the BOQ or SPEcs and in general references to codes like ACI or BS standards for any missing or conflict solution
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Sameh Nasr Project Controls General Manager - MRO & Offshore Rigs| Confidential Saudi Arabia
Could you clarify what's the classification of your project because KPIs vary between companies and industries, depending on their priorities or performance criteria.

Anyway, let me share with you my knowledge of 'How to design KPI’s':

KPIs should be clearly linked to the strategy, i.e. the things that matter the most.
KPIs have to provide the answers to our most important questions.
KPIs should be primarily designed to empower employees and provide them with the relevant information to learn.

Identifying the KPI’s
Related to strategic aims.
Identify what makes the organization success or failures.
Controllable and accountable.
Qualitative and quantitative.
Long term and short term.
Consider Stakeholder needs.
Identify important aspects.
Establish Company Goals and KPIs.
Select Performance Indicators and Metrics.
Set Targets and Track Performance.

Types of KPI’s

Process KPIs - measure the efficiency or productivity of a business process. Examples - Days to deliver an order.

Input KPIs - measure assets and resources invested in or used to generate business results. Examples - Dollars spent on research and development, Funding for employee training, Quality of raw materials.

Output KPIs - measure the financial and nonfinancial results of business activities. Examples - Revenues, Number of new customers acquired.

Leading KPI measure activities that have a significant effect on future performance. Drive the performance of the outcome measure, being predictor of success or failure.

Lagging KPI is a type of indicator that reflect the success or failure after an event has been consumed. Such as most financial KPIs, measure the output of past activity. Outcome KPI - Reflects overall results or impact of the business activity in terms of generated benefits, as a quantification of performance. Examples are customer retention, brand awareness.

Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples are employee satisfaction through surveys which gives a qualitative report.

Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging numbers. Quantitative data is most common in measurement and therefore forms the backbone of most KPIs. Examples are Units per man-hour.

Characteristics of a good KPI
KPI is always connected with the corporate goals.
A KPI are decided by the management.
They are the leading indicators of performance desired by the organization.
Easy to understand.

A KPI need to be:
Specific
Measurable
Achievable
Result-oriented or Relevant
Time-bound

The main five KPI’s in shipping and logistic industries are:
Sales forecasts.
Inventory.
Procurement and suppliers.
Warehousing.
Transportation.

The main five KPI’s in Infrastructure sector are:
Client Satisfaction.
Construction Time & Cost.
Productivity.
Defects.
Profitability.

KPI Project Management Examples
There are numerous KPI types that exist within the project management space; a few key examples would be the following:
I. Estimate to project completion
II. Number of unresolved issues
III. Current resource allocation
IV. Labor costs spent (per month)
V. Current development backlog
VI. Project schedule (Agile or Waterfall)
VII. Issues found in code review
VIII. Issues found by QA
IX. Issues found by customers

I hope my short reply can help you.

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