Todd WilliamsPresident| eCameron IncCamas, Wa, United States
CRM implementations have been failing for years. Their troubles stem from their first inception. Opposed to what the vendors say, these implementations are not about configuring software, they are about culture. I think the source of their failure resides in the CEO''s office and make my case in this <a href="http://ecaminc.com/index.php/blog/item/439...g-to-fail" title="Your CRM Implementation Is Going To Fail">blog post</a>. Who do you think is accountable? Saving Changes...
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Todd WilliamsPresident| eCameron IncCamas, Wa, United States
Sorry about the ugly post, here is a second try to post the URL <a href="http://vs2vl.co/CrmFail">Your CRM Implementation Is Going To Fail</a> Saving Changes...
Bruce Wilkinson MBA, PMPExpert Project Manager / Trustworthy Executive Assistant / Business Coach| goBRUCE Business ServicesCuenca, Azuay, Ecuador
Hello Todd, I was able to open it from the second link: http://vs2vl.co/CrmFail. I''m not sure how to create an actual hyperlink on this site.
Anyway, excellent argument that neither IT nor Sales and Marketing are the ideal place to carry out a CRM implementation. While they are both an integral part of the process, unless the CEO is the primary sponsor of the project, and a culture of interacting positively is established throughout the organization, the project may be in trouble. It takes more than a piece of software and the involvement of a department or two. Positive CRM is an enterprise wide process that needs to start at the top! Saving Changes...
Todd WilliamsPresident| eCameron IncCamas, Wa, United States
Thank you for you comments, Bruce. Usually simple html works,not sure what is up with this comment. Saving Changes...
I agree with Bruce. Please read my answer on the other post you created on the same subject. Saving Changes...
Humberto RamosPM Consultant| NSNMéxico D.F., Distrito Federal, Mexico
CRM is one of those enterprise wide initiative that must be understood before starting a Project.
It is C level staff due diligence to really understand what is involved in such kind of initiatives, as well as, it their responsibility to know how to run the business.
But I do not think that the prime responsibility of any failure is just attributable to the CEO, but to the Board. The Board is the organism with the prime responsibility to supervise that the owner’s money is well invested. CEO does not runs the enterprise only by himself (herself) without any supervision. CEO has to do what the board indicates or approves. Board must ensure that the CEO is capable to understand enterprise wide initiatives, Board is responsible to supervise the company performance, both, in its normal operations and its critical initiatives.
But, jet, again the Board is not the sole responsible, to be fair, we need to acknowledge that everyone involved in the effort, cannot just hide his head under the floor and deny all kind of responsibility. So, we people involved in such kind of projects are not just mere victims of evil CRM software vendors, but we all are responsible for the company success. Saving Changes...
