Context: Training of 24 middle managers from the Ministry of Power, Singapore at the d.school, Palo Alto. The trainees observed and interviewed at the Stanford Blood Bank.
Problem: The teachers asked trainees what worked and what was lacking and ought to be changed.
Response: The trainees stared at the floor as everyone suffered one painful silence after another
Rescue: A teammate Yusuke Miyashita explained that, unlike the Westerners that “I like, I wish” had been developed with, Asians were less comfortable expressing themselves freely. He suggested a small change: ask the trainee to first jot down responses first and then ask each one to read them aloud.
Result: The trainees laughed and teased each other as each read thoughtful, and even blunt, comments. A reversal of social pressure was noticed – silence became more embarrassing than speaking out. Saving Changes...
"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."