Oct 24, 2016 11:44 AM
Replying to Stéphane Parent
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I think you have to broaden the idea of "value". To a customer, there is more value gained in the relationship than the product.
If you look at it from the point of view of not bounding your customer, B is the only one that purposely tries to not constrain you and your customer.
I say all of the answers add value in one shape or form.