Does anyone have thoughts on the best way to measure ROI for organizations to measure the ROI of a conference that shares best practices and provides training the their process management experts? I am guessing "application" is the key metric, but how to measure application is where I could use some thoughts. I found an article by Joe Wynne here this month, but there are not any real metrics that I could identify. Thank you for your responses!! Regards.
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Michael WoodProject Manager / Business Analyst / Business Process Improvement Guru| Independent ContractorGig Harbor, Wa, United States
Steve, ROI on training is tough because there is rarely a direct cause and effect relationship between the conference and the application of the knowledge gained. That being said we all know that to be a learning organization there needs to be an investment in learning. One idea for conferences is to identify a number of key issues that the team(s) are struggling with endeavor to get guidance of those issues at the conference. Tapping the expertise at the conference so to speak. By placing a resolution value on the issues it is then easy to link the knowledge gained at the conference to its contribution to resolving targeted issues. So in essence you are not going to a conference, you are on a mission to find solutions to known issues. The conference just becomes one of the stops on your quest. Good Luck Saving Changes...
