A good computer's capability to provide you with desired results is wholly dependent on the "instructions" it is provided by it's "master".
So also is the case with Data Science / Analytics!
It is not Techies / Data Scientists that can answer questions related to business needs ... but, Business-minds that should provide them with their questions / problems - they seek to resolve.
In this regard, business-minds should get acquainted with what data science, data analytics, big data, etc. - is all about.
"Data Analysis Training - For Business-minds" is time well spent.
Data analytics is quite complex field because it not only requires analytical skills but also digital and strategic skills for getting right insights from the data dragged, Saving Changes...
"strategic skills" lie in the minds of Business-folk, and that is where I am going with this - they have to acquaint themselves with what can be done in the digital arena
http://computants.org/DS4Bizness.html Saving Changes...