Defining and Tracking Segmentation

Jacqueline Niderost Scottsdale, Az, United States

I am interested to see if anyone has developed a model for defining and tracking segmentation for a B2B business model?

Posted: May 19, 2006 12:45 AM

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Mark Price Perry Business Driven PMO Evangelist| BOT International Orlando, Fl, United States

Dear Jacqueline,

Regarding a model for defining and tracking segmentation for a B2B business model... I am not exactly sure what kind of segmentation you are referring to. If you are referring to Go-To-Market (GTM) market segmentation, there are a number of segmentation models out there. Typically, market segmentation process steps can be applied to any business domain and include such things as:

Relevant market definition

Technology Adoption Life Cycle (TALC) analysis

Business cycle analysis

Segment screening

Segment analysis

Segment attractiveness analysis

Segment serviceability analysis

Segment scorecarding

Segment selection

For a complete, ready to use GTM model, have a look at Processes On Demand GTM Pull.

Cheers..!

Mark Perry

VP of Customer Care

BOT International

Posted: May 20, 2006 10:38 AM

Jacqueline Niderost Scottsdale, Az, United States

This is helpful thanks. I am not specifically referring to GTM segmentation but rather segmentation for BI analysis or custimization of a website.

Posted: May 20, 2006 12:27 PM

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Defining and Tracking Segmentation

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