Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
If I understood your question correctly then you need to explain to the executive the added value of having a product champion by comparing with & without scenarios. Saving Changes...
Is this role something distinct from your sponsor as I normally treat my sponsor as a primary champion?
In general, a champion is there to support a PM in overcoming impediments, ensuring that leadership attention & funding remains focused on the project, and helping to get stakeholders aligned towards the project's outcomes.