Project Management

What Is Agile Marketing?

By Austin Chapter
linkedin twitter facebook Request to reuse this   Agile   Scrum   Strategy   ProjectsAtWork  

Scrum trainer and coach Maria Matarelli discusses applying agile principles in marketing departments, from creating user stories to inspecting and adapting. The benefits include a deeper understanding of both existing and potential customers, which leads to greater returns on advertising campaigns. [30:30]

For more information: www.AgileMarketingAcademy.com

Log in or sign up to download this podCast
Log In
OR
Sign Up

ADVERTISEMENT

146
Downloads

Comments (1)

Login/join to subscribe
ADVERTISEMENTS

"O, it is excellent To have a giant's strength! But it is tyrannous To use it like a giant."

- William Shakespeare

ADVERTISEMENT

Sponsors