Developing and Commercializing Biologics in Emerging Markets

  Pharmaceutical  

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PMI Membership
Join Now

Sign up for PMI Membership to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.

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Premium Content

PMI Membership
Join Now

Sign up for PMI Membership to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.

PMI Membership perks include job opportunities, local chapters, respected publications, and standards.   Learn more

Already a PMI Member? Log in now.

Overview

The development and commercialization of immune-modulating biologics present unique challenges for global launches. This is especially true in emerging markets where experience with these agents may be limited. While use of similar agents already may be present in a given country or region, often a lack of internal company expertise can hamper the rapidity and efficiency of bringing biologics to the market. An apparent hesitancy to move into emerging markets on the part of the project team can be perceived locally as mistrust. This sense of mistrust is compounded by cultural differences. This talk will outline the challenges faced by project teams in launching these unique molecules into new markets and will give practical advice on how to anticipate these potential rifts and guide teams to overcome the obstacles encountered.

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Talent Triangle Alignment

This video qualifies for the following PDUs:

PMP/PgMP CAPM PMI-ACP PMI-SP PMI-RMP PfMP PMI-PBA DASM DASSM DAC DAVSC PMI-CP PMI-PMOCP PMI-CPMAI Ways of Working 1.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 1.00 Power Skills 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Business Acumen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total 1.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 1.00

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