Project Management

Project Management in History: The First Jeep®

Featuring , and Southern Nevada Chapter

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55m 29s
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Overview

“Project Management in History: The First Jeep” tells the story of the American Bantam Car Company, which dared to meet the challenge to build the prototype in the impossible time frame of 49 days. The “¼ ton truck 4×4 light project,” as the effort was titled by the Army, represents a textbook case of entrepreneurship and project management that holds lessons for today’s business leaders and project managers. Contemporary leaders face a similar environment of rapidly changing technology, volatile economic circumstances and turbulent international relations, forces that assailed the U.S. Army throughout the interwar period.

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Acknowledgements: Marjorie Anderson

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