Project HEADWAY: Building Business Cases That Matter
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The need for business cases is often taken for granted. Unfortunately, business cases are often taken for granted as well. In many instances, they are designed to reach pre-ordained conclusions, or justify a preferred course of action.
It doesn't need to be this way, and good, well-crafted business cases can be important decision tools to guide and support strategic decision making. This presentation dives in to what makes an exceptional business case, and how to build one.
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Acknowledgements: Heather McLarnon