A New Era in Corporate Philanthropy?
As I get older, I find myself thinking more about the world that we are creating for future generations. On multiple fronts, I’m not sure that we are doing a good job.
But there are opportunities to improve that. While private companies are always going to be wary of committing to policies that risk alienating some of their customer base, there is no denying that such policies will also attract other customers, and will also make them an employer of choice for many potential employees. At the risk of stereotyping, it is likely to particularly make them an attractive employer for younger generations that represent the future of those companies, not to mention the planet.
But what does this look like, and is it good for the corporations, or society in general?
Needs must be met
It’s an inescapable fact that society costs money to run—a lot of money. And when public spending is limited, through choice or necessity, the quality of public services suffers. The standard of service and quality of infrastructure that the public accepts is not matched by what government provides. And while standards and expectations may differ, the same thing happens across both the developed and developing world.
If the public sector cannot—or will not—provide the quality that is expected, it is up to the private sector to step in before services suffer. Is
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"The rule is perfect: In all matters of opinion, our adversaries are insane." - Mark Twain |