Project Management Sustainability: A New Strategic Imperative

Following 20 years at a large Canadian telecommunications firm, Bruce established the project management consulting firm Solutions Management Inc (SMI). Since 1999, he has provided contract project/program management services, been a source for project management support personnel and created/delivered courses to over 7,000 participants in Canada, the United States and England.

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Topics: Artificial Intelligence, Risk Management, Strategy, Sustainability

Organizations today face increasing pressure to align their projects with sustainable goals. Sustainability is no longer a bonus—it's a key business requirement. That means considering environmental responsibility, social fairness, and financial stability together—often called the triple bottom line (TBL). The Project Management Institute supports this shift by offering standards and partnerships (such as with Green Project Management) that guide project leaders in creating lasting, positive impact.

 Putting Sustainability into Everyday Project Practices
You don’t need to follow complicated systems to make your project more sustainable. Instead, you can build environmental and social responsibility into normal project routines. For example, define sustainability goals in your project charter, check vendor practices for alignment with your values, and measure environmental performance alongside cost and schedule. This integrated approach ensures sustainability is just part of good project management.

Development programs at universities and colleges, as well as leading professional training organizations, are teaching the next generation of project managers how to make sustainability a natural part of project work—not an extra add-on.

Using AI to Make Projects Smarter and Greener
Artificial intelligence is helping project managers make…

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