Case Study of Digital B2B & B2C Platform Delivery Using Hybrid Leadership Practices, PJSC Group, UAE
Devyani Rathee is an accomplished professional delivering 9 years of career success in Project Management and Business Analysis.
In today’s landscape of digital transformation, project leaders are expected to navigate both structured delivery and dynamic innovation. This case study highlights a real-world application of hybrid leadership—bridging product and project management roles during the development of two interlinked digital platforms serving institutional (B2B, for international-level corporate events) and retail (B2C, for clients who want to have digital experience).
The project demanded agility, strategic clarity, and human-centric leadership, especially while managing stakeholder expectations, shifting priorities, and dual accountability.
Case Study Highlight: Hybrid Leadership in Practice
Catering Vertical, a subsidiary of one of the largest hospitality group, UAE: B2B & B2C Digital Platform
Role: Project Manager (Catering Segment) & Product Owner/Manager (Vendor A)
Methodologies: ScrumBan | SCQA (Situation, Complication, Question, Answer) | OODA Loop (Observe, Orient, Decide, Act)
Project Scope
The project comprised two connected digital platforms under catering vertical, a subsidiary of one of the largest hospitality group in UAE:
- Catering Segment B2B Website: Designed for institutional clients including aviation, hospitality, education, government, and healthcare sectors.
- Catering Premium Segment: A B2C online food ordering platform targeting events…
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