Enterprise Agility Executive Voices Series: Zoë Merchant
Organizations today face a constant stream of disruption—from AI and emerging technologies to shifting customer expectations and evolving business models. In this environment, enterprise agility is less about moving faster and more about building the capacity to continually learn, adapt and reinvent. The organizations that thrive are those that create clear direction while giving teams the freedom to respond to change, experiment and evolve.
As part of the development of the Manifesto for Enterprise Agility, PMI spoke with executive leaders about how organizations can build this capability in practice. In the following interview excerpts, Zoë Merchant, Founder and CEO of Bright, shares her perspectives on creating learning cultures, leading reinvention, designing adaptive operating models, and balancing empowerment with accountability in an era of rapid technological change.
Key insights from Merchant include:
- Enterprise agility is built on a culture of continuous learning, experimentation and reinvention.
- Clear guiding principles enable teams to adapt and make decisions without losing alignment.
- Organizations achieve greater agility when empowerment is balanced with appropriate governance and accountability.
What Is Enterprise Agility?
Enterprise agility allows you to move fast without breaking things but&
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