Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
When The Going Gets Tough, The Tough Go Native
Okay, KMers, I got your attention with that one, didn't I? You're all imagining what it would look like to have your KM staff running around the office nearly naked. That may or may not be a pretty picture--in truth I don't want to know--but just remember what Jerry Seinfeld once said: There's good naked and there's bad naked, and most naked is bad naked.No, I'm talking about native intelligence. A recent Wall Street Journal article about how hard it is for a manufacturer of industrial pumps to capture the knowledge of some of their most experienced factory workers describes going after things like "know-how" and "tribal knowledge" and "native intelligence." ["On Factory Floors, Top Workers Hide Know-How From Managers," The Wall Street Journal,
This (naturally) got me to thinking: what's the difference between knowledge and intelligence, and what are the implications (if any) for KM?
First let's take a look at the difference between the two. Merriam-Webster's New Collegiate Dictionary provides us with the following definitions.
knowl·edge
Pronunciation: 'na-lij
Function: noun
Etymology: Middle English knowlege, from knowlechen to acknowledge, irregular from knowen
Date: 14th century
2 a (1) : the fact or condition of knowing something with familiarity gained through experience or association (2) : acquaintance with or …
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It is better to ask some of the questions than to know all the answers. - James Thurber |