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Marketing Mistakes
Recently I met with a Web entrepreneur whose company is undergoing the kind of metamorphism that is so common with the new-economy companies. Started in 1998 as an Internet development company, his small business firm offers services in website development, hosting, e-commerce applications and graphics designs. It did quite well until about the end of 2000.Early in 2001, he and his other founder realized that the business was not panning out the way that they planned, and that they needed to do something if they wanted to survive. Fortunately for them the drop in turnkey Internet development was somewhat cushioned by the steady nature of their Web-hosting business. However, that was not sufficient.
So the founding duo changed their strategy. By then they had executed a fair number of development projects and were sitting on a reasonable amount of accumulated expertise and software modules. From that reservoir of code they farmed out a few by-products that were launched in the first quarter of 2002. Now they have a portfolio of Internet-based products that they can hawk and create some more revenue streams other than turnkey e-commerce application development. But their travails are not over yet.
The sales of their products have not picked up and they are still struggling to bridge the revenue gap caused by the disappearance of the website development business. The …
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Music is the medium. Passion is the message. - Herbie Hancock |