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Marketing the PMO: A Major Mistake?

by Andy Jordan

If the PMO is an internal function focused on delivering value through the development of an optimized project delivery environment, why does it need to market itself?

Topic Teasers Vol. 159: Marketing? But I’m a Project Manager!

by Barbee Davis, MA, PHR, PMP, PMI-ACP, PMI-PBA

Question: I just got my next project, and my boss wants me to meet regularly with the people from the marketing department. To be honest, I don’t understand why. That’s something that happens after my team and I finish our job and release the project to the other parts of the company, who work with it later. My time is precious. Should I waste it in extra meetings with other parts of the organization?

The Social PM: How ‘The Scroll’ Can Power Your Project

by Rachel Jenkins, PMP

In a world where we already spend so much time on social media, it’s a great time to leverage its power and turn it into something positive in the workplace. Learn how “The Scroll” can keep key stakeholders engaged—and your project on track.

The Role of Social Media in 'Mainstream' Projects

by Andy Jordan

For most project managers, social media is something that is simply not associated with project management—at least in terms of the initiatives they are leading. Does that need to change?

The Business Side of Social Media

by Michael Wood

To unleash the power that social media can bring to a business requires a well-thought-out strategy that combines social media, smart data analytics and specific goals and objects geared at building a sustainable and self-renewing connection with customers.

The Business Side of Social Media (Korean Translation)

by Michael Wood

소셜 미디어가 비즈니스에 가져올 수있는 힘을 발휘하려면 소셜 미디어, 스마트 데이터 분석 및 고객과 지속 가능하고 자체 갱신되는 연결을 구축하는 데 필요한 특정 목표 및 개체를 결합한 잘 계획된 전략이 필요합니다.

How AI Will Transform Project Management

by Bruce Harpham

Artificial intelligence (AI) has arrived in the business world. It's already making an impact in sales and marketing technology. How will it transform your project work?

Using Data to Focus Your Customer Strategy

by Ankur Mittal

Analytics is vital to understanding customer behavior and optimizing operations to attain sustainability. It can be leveraged to avail data-driven decision making—and extrapolated and customized to accomplish numerous objectives, such as reducing costs and optimizing profits from a customer or project. The article seeks to propose four features to reap long-term benefits through concentrated investments.

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