Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Information Logistics
The question set forth today is seemingly simple: “How does logistics apply to information?” These days, the word “information” is tossed around freely without any careful consideration as to its meaning. However, when you think of how very precious information is to a project, you can begin to appreciate the process of its creation.
Definitions
To begin with, we need to address some fundamentals in the form of language. There are some concepts surrounding information that need clarification and, in the process of doing so, that provoke thought around what happens during the preparation of deliverables and communiques in projects.
Data
A unit of data is the factual representation of an event or property without the bias of interpretation. In other words, data is pure fact independent of language or other forms of noise, which we will describe in more detail later. From this basic definition, we can derive that the event that resulted in the creation of the data is always, by definition, historical. Even if the fact still exists, its initial creation took place in the past. For example, the car you are looking at is red and is in front of you. However, it was painted red at a factory at some point in the past. All data, without getting metaphysical, has a creation point.
No matter how hard a person tries to get “real-time” data, it will still be historical. In …
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"If we knew what it was we were doing, it would not be called research, would it?" - Albert Einstein |