Don't Call Us (We Might Call You)

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  CRM   Stakeholder Management  

It's a little confused right now as to what kind of jurisdiction the National Do Not Call Registry will have, but the fact that more than 50 million people don't want telemarketing calls sure does speak pretty loudly. Forms have been signed, the FTC and FCC are quibbling about who has what power over who (and if they have the power at all), but despite all the volleyball politics there is clear evidence that new rules will be enforced for the solicitation of individual consumers that could pave the way for additional legislation.

With people having less and less time nowadays, it is understandable that they are a little tweaked when they are interrupted during "downtime." In case you haven't heard, even top executives from the Direct Marketing Association (the folks in charge of making those mid-dinner calls) added their names. I guess they want the bread buttered on both sides--no one calling them, but waging a legal campaign to prevent federal regulators from stepping in.

Syndicated humor columnist Dave Barry had an answer to that problem: He posted a phone number in his column so you could contact these people yourself and give them a taste of their own medicine. So many people called, however, that they shut down the manned reception service and replaced it with a non-message-taking recording.

As it currently stands, the new …

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