Anonymity Anonymous

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  CRM   Stakeholder Management  

When the Internet and e-mail made their big foray into our homes and businesses, many individuals indulged themselves with "handles" and screen names that were many times humorous or provided an insight to the owner (i.e., "Tweety-Bird Lady"), but were not very professional sounding.

As these and other communication methods became more widespread and accepted in the business world, it was realized that to convey credentials and credibility it was more appropriate to employ some kind of variation on our real names and corporate backgrounds in our IDs. Doing this authenticated that you were an identifiable person who was taking responsibility for everything sent to the netherworld of newsgroups, forums and message havens and that you were willing to be applauded or jeered at for what you said.

So why are we seeing more and more situations where we are discussing system integration problems with Yosemite Sam33 and asking Rocket Freddy for input on product usability specs for last month?

Welcome to Anonymity Anonymous, where people go by Pseudonoms de Plume, thereby creating nightmares for CRM specialists whose business is trying to get to know the inner workings of their customers. Formerly an IT cultural faux pas, the act of hiding behind screen names is now on the upswing. Certainly there are tools, utilities, procedures and protocols that …

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