Blogging Teams Together: Creating Interaction Vortexes (Part 1)

  Knowledge Management   Lessons Learned  

It is ironic that the growth of one of the most powerful means of publication of human thought had largely remained unhyped untill "Salam Pax" appeared on the scene during the build up to the Iraq war in 2004. Salam Pax was an anonymous person who provided rather descriptive though journalistically imperfect and unconventional narratives about life on the streets of Baghdad. He published these Web logs (blog) on a rather non-descript website. Soon enough, the site hosting these blogs crashed under the stress of tremendous traffic.

Then again, when the tsunamis struck in South Asia last year, a handful of blogs became rallying points for information collection, distribution and interaction. Within hours, people from around the world converged on the few blogs that were highlighted by major new channels, looking for information and providing updates to the community at large.

Fortune magazine ran an article in December 2004, "Why there's no Escaping the Blog," calling out how freewheeling bloggers can boost a company's product, or destroy it. The article cites the blog search-engine and measurement firm Technorati as estimating 23,000 new blogs are created each day! The author has cited numerous cases where large corporations have been influenced or impacted by the sheer force of public opinion expressed through blogs on public domain.

So, …

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