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Blog Mining
It is amazing to see the explosion of blogs and blogging on the internet over the last year. Blogging has gone from something reserved for Mountain-Dew drinking computer geeks to a corporate tool to advertise and solicit feedback from customers.
Many major Fortune 100 companies now have official company blogs. Blogs have also become hubs on the internet where users validate their own preferences with those within a community. Some blogs are more influential than others, but nonetheless those with critical mass have influence within a community. Blogs have become advertising engines where specific products can be targeted at specific blogging communities. Companies now actively traverse blog sites on the internet to understand consumer preferences and attitudes about new products or the company. Obviously now that the corporate world has honed in on the value of blogs, they are identifying new tools from which they can tap into to extract more knowledge from them. Enter blog-mining.
Text mining has always been celebrity-deprived younger sibling of search. Search has always been front and center in the spotlight with Google and Yahoo making splashes on how each can traverse the Web jungle more effectively. However, text mining has lived in the shadow as that niche capability that can be used to extract meaning and concepts across a number of common documents.
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