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Don't Shmooze? You Lose!
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Some call it networking, but really it's more than that. That's the story in this fictionalized account of a man that epitomizes the best practices of sales, marketing and plain old generosity and warmth when he communicates with customers and everyday people. Mr. Shmooze: The Art and Science of Selling Through Relationships was written by Richard Abraham--a "shmoozer" himself by virtue of his speaking engagements, workshops, and seminars. The book gives you a personable look at how good a salesperson can make you feel before, during and after the business transaction.
Meet Mr. Shmooze. Fake, but someone you should or might meet in some form or other in your real life. Perhaps you are fortunate enough to know an individual like this already--a real maverick and definitely memorable. Regardless of his virtual nature, the center stage character for this book is truly endearing and demonstrates more "reality" than most people you might encounter in the business world. Here's a breakdown of the book:
Breakfast with Mr. Shmooze
Through the eyes of an intern who is just getting acquainted with Mr. Shmooze, we start to get to know just how much of a shmoozer the man is. It doesn't take long before you start realizing that practicing the art of the shmooze doesn't mean you have to be disingenuous. Not to be mistaken for the typecast used car salesman, Mr. Shmooze demonstrates …
Through the eyes of an intern who is just getting acquainted with Mr. Shmooze, we start to get to know just how much of a shmoozer the man is. It doesn't take long before you start realizing that practicing the art of the shmooze doesn't mean you have to be disingenuous. Not to be mistaken for the typecast used car salesman, Mr. Shmooze demonstrates …
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"Who are you going to believe, me or your own eyes?" - Groucho Marx |