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The ASP Conundrum
In 2001, International Data Corp. (IDC) analysts projected that the ASP market in the United States would rapidly swell into a multi-billion dollar industry. As early as 2003, estimates of the market ranged from $1.5 to $4 billion dollars.
With this surge in market activity, companies worldwide are taking notice. More and more companies are examining how ASP can benefit their business. Some are looking to find a way to execute back-end applications while saving money in operating costs. Others are simply looking beyond their traditional IT solutions.
Web-based IT solutions have come a long way from legacy enterprise resource plannin systems. Affordable Web-based software is an alternative to big-ticketed CD-Rom applications. While both options provide solutions for human resources administration and accounting, companies still pay an arm and a leg for IT department management (including high salaries and expensive equipment) and application purchases.
Now envision an economical hosted version of the same application without the price of IT operating costs. This is the ASP. Companies can now outsource their back-end applications and have the ASP vendor develop, build, distribute and maintain custom applications and databases for client use. At a typical price of only $50 to $100 per user per month, the ASP is drawing thousands of potential buyers to its doorstep.
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