Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Winds of Change (Management)
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
The effective management of product and environment changes is often administrated through a tier of people and applications to create the most efficient dispersion of information. While this method is commonly practiced and generally achieves the necessary results, there are still many opportunities and situations that require human intervention--a “personal touch” that needs to be available should circumstances arise.
It is commonly understood that successful deployment of an application, idea or process requires buy-in from the high level infrastructure level of an organization. Additionally, it needs to have similar support from internal and external forces, resources and other factors in order to be considered plausible, practical and profitable. Once this consensus is attained, belief in the goals of the project help to provide a sort of virtual “backbone” to the concept, giving structure from which to build from and a framework to fall back on.
Clause and Affect
To help employees, clients and others who may be affected, as well as those who are part of implementing the change, there needs to be an agreed upon plan to provide clarity and brevity of message as pertains to each one’s profession, area and responsibility. Basically, a “What’s in it for me?” or “How am I affected?” approach that …
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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons." - Douglas Adams |